COVID-19 Vaccine Messaging, Part 1

NCT ID: NCT04460703

Last Updated: 2022-05-05

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

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Recruitment Status

COMPLETED

Clinical Phase

NA

Total Enrollment

4000 participants

Study Classification

INTERVENTIONAL

Study Start Date

2020-07-03

Study Completion Date

2020-07-08

Brief Summary

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This study tests different messages about vaccinating against COVID-19 once the vaccine becomes available. Participants are randomized to 1 of 12 arms, with one control arm and one baseline arm. We will compare the reported willingness to get a COVID-19 vaccine at 3 and 6 months of it becoming available between the 10 intervention arms to the 2 control arms.

Study participants are recruited online by Lucid, which matches census based sampling in online recruitment.

Detailed Description

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Conditions

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Vaccination COVID-19

Study Design

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Allocation Method

RANDOMIZED

Intervention Model

PARALLEL

In this study, 2/15 of participants will be assigned to a control message (bird feeding passage), 3/15 of sample to a baseline vaccine message, and 1/15 to each of the 10 other treatment arms.
Primary Study Purpose

OTHER

Blinding Strategy

NONE

Study Groups

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Control

Control message about birdfeeding

Group Type SHAM_COMPARATOR

Control message

Intervention Type OTHER

2/15 of the sample will be assigned to the pure control group, which is a passage on the costs and benefits of bird feeding.

Baseline message

These participants will be assigned a message about the benefits of vaccination. All other treatment arms include this baseline language.

Group Type ACTIVE_COMPARATOR

Baseline message

Intervention Type OTHER

3/15 of the sample will be assigned to a control group with a message about the effectiveness and safety of vaccines.

Personal freedom

Experimental message arm.

Group Type EXPERIMENTAL

Personal freedom message

Intervention Type OTHER

1/15 of the sample will be assigned to this intervention, which is a message about how COVID-19 is limiting people's personal freedom and by working together to get enough people vaccinated society can preserve its personal freedom.

Economic freedom

Experimental message arm.

Group Type EXPERIMENTAL

Economic freedom message

Intervention Type OTHER

1/15 of the sample will be assigned to this intervention, which is a message about how COVID-19 is limiting peoples's economic freedom and by working together to get enough people vaccinated society can preserve its economic freedom.

Social benefit, self-interest

Experimental message arm.

Group Type EXPERIMENTAL

Self-interest message

Intervention Type OTHER

1/15 of the sample will be assigned to this intervention, which is a message that COVID-19 presents a real danger to one's health, even if one is young and healthy. Getting vaccinated against COVID-19 is the best way to prevent oneself from getting sick.

Social benefit, community interest

Experimental message arm.

Group Type EXPERIMENTAL

Community interest message

Intervention Type OTHER

1/15 of the sample will be assigned to this intervention, which is a message about the dangers of COVID-19 to the health of loved ones. The more people who get vaccinated against COVID-19, the lower the risk that one's loved ones will get sick. Society must work together and all get vaccinated.

Economic benefit

Experimental message arm.

Group Type EXPERIMENTAL

Economic benefit message

Intervention Type OTHER

1/15 of the sample will be assigned to this group, which is a message about how COVID-19 is wreaking havoc on the economy and the only way to strengthen the economy is to work together to get enough people vaccinated.

Social pressure- guilt

Experimental message arm.

Group Type EXPERIMENTAL

Guilt message

Intervention Type OTHER

1/15 of the sample will be assigned to this message. The message is about the danger that COVID-19 presents to the health of one's family and community. The best way to protect them is by getting vaccinated and society must work together to get enough people vaccinated. Then it asks the participant to imagine the guilt they will feel if they don't get vaccinated and spread the disease.

Social pressure- embarrassment

Experimental message arm.

Group Type EXPERIMENTAL

Embarrassment message

Intervention Type OTHER

1/15 of the sample will be assigned to this message. The message is about the danger that COVID-19 presents to the health of one's family and community. The best way to protect them is by getting vaccinated and by working together to make sure that enough people get vaccinated. Then it asks the participant to imagine the embarrassment they will feel if they don't get vaccinated and spread the disease.

Social pressure- anger

Experimental message arm.

Group Type EXPERIMENTAL

Anger message

Intervention Type OTHER

1/15 of the sample will be assigned to this message. The message is about the danger that COVID-19 presents to the health of one's family and community. The best way to protect them is by getting vaccinated and by working together to make sure that enough people get vaccinated. Then it asks the participant to imagine the anger they will feel if they don't get vaccinated and spread the disease.

Trust in science

Experimental message arm.

Group Type EXPERIMENTAL

Trust in science message

Intervention Type OTHER

1/15 of the sample will be assigned to this message about how getting vaccinated against COVID-19 is the most effective way of protecting one's community. Vaccination is backed by science. If one doesn't get vaccinated that means that one doesn't understand how infections are spread or who ignores science.

Not bravery arm

Experimental message arm.

Group Type EXPERIMENTAL

Not bravery message

Intervention Type OTHER

1/15 of the sample will be assigned to this message which describes how firefighters, doctors, and front line medical workers are brave. Those who choose not to get vaccinated against COVID-19 are not brave.

Interventions

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Control message

2/15 of the sample will be assigned to the pure control group, which is a passage on the costs and benefits of bird feeding.

Intervention Type OTHER

Baseline message

3/15 of the sample will be assigned to a control group with a message about the effectiveness and safety of vaccines.

Intervention Type OTHER

Personal freedom message

1/15 of the sample will be assigned to this intervention, which is a message about how COVID-19 is limiting people's personal freedom and by working together to get enough people vaccinated society can preserve its personal freedom.

Intervention Type OTHER

Economic freedom message

1/15 of the sample will be assigned to this intervention, which is a message about how COVID-19 is limiting peoples's economic freedom and by working together to get enough people vaccinated society can preserve its economic freedom.

Intervention Type OTHER

Self-interest message

1/15 of the sample will be assigned to this intervention, which is a message that COVID-19 presents a real danger to one's health, even if one is young and healthy. Getting vaccinated against COVID-19 is the best way to prevent oneself from getting sick.

Intervention Type OTHER

Community interest message

1/15 of the sample will be assigned to this intervention, which is a message about the dangers of COVID-19 to the health of loved ones. The more people who get vaccinated against COVID-19, the lower the risk that one's loved ones will get sick. Society must work together and all get vaccinated.

Intervention Type OTHER

Economic benefit message

1/15 of the sample will be assigned to this group, which is a message about how COVID-19 is wreaking havoc on the economy and the only way to strengthen the economy is to work together to get enough people vaccinated.

Intervention Type OTHER

Guilt message

1/15 of the sample will be assigned to this message. The message is about the danger that COVID-19 presents to the health of one's family and community. The best way to protect them is by getting vaccinated and society must work together to get enough people vaccinated. Then it asks the participant to imagine the guilt they will feel if they don't get vaccinated and spread the disease.

Intervention Type OTHER

Embarrassment message

1/15 of the sample will be assigned to this message. The message is about the danger that COVID-19 presents to the health of one's family and community. The best way to protect them is by getting vaccinated and by working together to make sure that enough people get vaccinated. Then it asks the participant to imagine the embarrassment they will feel if they don't get vaccinated and spread the disease.

Intervention Type OTHER

Anger message

1/15 of the sample will be assigned to this message. The message is about the danger that COVID-19 presents to the health of one's family and community. The best way to protect them is by getting vaccinated and by working together to make sure that enough people get vaccinated. Then it asks the participant to imagine the anger they will feel if they don't get vaccinated and spread the disease.

Intervention Type OTHER

Trust in science message

1/15 of the sample will be assigned to this message about how getting vaccinated against COVID-19 is the most effective way of protecting one's community. Vaccination is backed by science. If one doesn't get vaccinated that means that one doesn't understand how infections are spread or who ignores science.

Intervention Type OTHER

Not bravery message

1/15 of the sample will be assigned to this message which describes how firefighters, doctors, and front line medical workers are brave. Those who choose not to get vaccinated against COVID-19 are not brave.

Intervention Type OTHER

Eligibility Criteria

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Inclusion Criteria

* At least 18 years of age
* US resident

Exclusion Criteria

* Younger than 18 years of age
* Non-US resident
* Do not consent
Minimum Eligible Age

18 Years

Eligible Sex

ALL

Accepts Healthy Volunteers

Yes

Sponsors

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Yale University

OTHER

Sponsor Role lead

Responsible Party

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Responsibility Role SPONSOR

Locations

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Yale University

New Haven, Connecticut, United States

Site Status

Countries

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United States

References

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James EK, Bokemper SE, Gerber AS, Omer SB, Huber GA. Persuasive messaging to increase COVID-19 vaccine uptake intentions. Vaccine. 2021 Dec 3;39(49):7158-7165. doi: 10.1016/j.vaccine.2021.10.039. Epub 2021 Oct 22.

Reference Type RESULT
PMID: 34774363 (View on PubMed)

Other Identifiers

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2000027983

Identifier Type: -

Identifier Source: org_study_id

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