Trial Outcomes & Findings for Studying the Impact of Product Packaging in a Virtual Store Environment (NCT NCT04381481)
NCT ID: NCT04381481
Last Updated: 2021-06-18
Results Overview
Measured as percent of participants selecting grape-flavored fruit drink rather than 100% grape juice (objectively measured).
Recruitment status
COMPLETED
Study phase
NA
Target enrollment
2374 participants
Primary outcome timeframe
During virtual shopping task which will last ~5 minutes
Results posted on
2021-06-18
Participant Flow
Participant milestones
| Measure |
Control Beverage, Text Snack
The participant will see fruit drinks with no nutrition claims (task 1). They will see a snack with a text warning "WARNING: High in added sugar" (task 2).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
Experimental snack: Text warning: The snack contains a text warning (task 2)
|
Control Beverage, Control Snack
The participant will see fruit drinks with no nutrition claims (task 1). They will see a snack with a barcode label (control label) (task 2).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
Control snack: barcode label: The snack contains a neutral barcode label (task 2)
|
Control Beverage, Graphic Snack
The participant will see fruit drinks with no nutrition claims (task 1). They will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
Experimental snack: Graphic warning: The snack contains a graphic warning (task 2)
|
Claim 1 Beverage, Text Snack
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1). They will see a snack with a text warning "WARNING: High in added sugar" (task 2).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
Experimental snack: Text warning: The snack contains a text warning (task 2)
|
Claim 1 Beverage, Control Snack
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1). They will see a snack with a barcode label (control label) (task 2).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
Control snack: barcode label: The snack contains a neutral barcode label (task 2)
|
Claim 1 Beverage, Graphic Snack
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1). They will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
Experimental snack: Graphic warning: The snack contains a graphic warning (task 2)
|
Claim 2 Beverage, Text Snack
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1). They will see a snack with a text warning "WARNING: High in added sugar" (task 2).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
Experimental snack: Text warning: The snack contains a text warning (task 2)
|
Claim 2 Beverage, Control Snack
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1). They will see a snack with a barcode label (control label) (task 2).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
Control snack: barcode label: The snack contains a neutral barcode label (task 2)
|
Claim 2 Beverage, Graphic Snack
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1). They will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
Experimental snack: Graphic warning: The snack contains a graphic warning (task 2)
|
Claim 3 Beverage, Text Snack
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1). They will see a snack with a text warning "WARNING: High in added sugar" (task 2).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
Experimental snack: Text warning: The snack contains a text warning (task 2)
|
Claim 3 Beverage, Control Snack
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1). They will see a snack with a barcode label (control label) (task 2).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
Control snack: barcode label: The snack contains a neutral barcode label (task 2)
|
Claim 3 Beverage, Graphic Snack
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1). They will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
Experimental snack: Graphic warning: The snack contains a graphic warning (task 2)
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Overall Study
STARTED
|
200
|
205
|
199
|
197
|
199
|
195
|
194
|
193
|
214
|
198
|
192
|
188
|
|
Overall Study
COMPLETED
|
185
|
190
|
190
|
183
|
191
|
180
|
184
|
177
|
195
|
188
|
183
|
173
|
|
Overall Study
NOT COMPLETED
|
15
|
15
|
9
|
14
|
8
|
15
|
10
|
16
|
19
|
10
|
9
|
15
|
Reasons for withdrawal
Withdrawal data not reported
Baseline Characteristics
Data reported for those who disclosed this information.
Baseline characteristics by cohort
| Measure |
Control Beverage, Text Snack
n=185 Participants
The participant will see fruit drinks with no nutrition claims (task 1). They will see a snack with a text warning "WARNING: High in added sugar" (task 2).
|
Control Beverage, Control Snack
n=190 Participants
The participant will see fruit drinks with no nutrition claims (task 1). They will see a snack with a barcode label (control label) (task 2).
|
Control Beverage, Graphic Snack
n=190 Participants
The participant will see fruit drinks with no nutrition claims (task 1). They will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2).
|
Claim 1 Beverage, Text Snack
n=183 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1). They will see a snack with a text warning "WARNING: High in added sugar" (task 2).
|
Claim 1 Beverage, Control Snack
n=191 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1). They will see a snack with a barcode label (control label) (task 2).
|
Claim 1 Beverage, Graphic Snack
n=180 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1). They will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2).
|
Claim 2 Beverage, Text Snack
n=184 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1). They will see a snack with a text warning "WARNING: High in added sugar" (task 2).
|
Claim 2 Beverage, Control Snack
n=177 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1). They will see a snack with a barcode label (control label) (task 2).
|
Claim 2 Beverage, Graphic Snack
n=195 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1). They will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2).
|
Claim 3 Beverage, Text Snack
n=188 Participants
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1). They will see a snack with a text warning "WARNING: High in added sugar" (task 2).
|
Claim 3 Beverage, Control Snack
n=183 Participants
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1). They will see a snack with a barcode label (control label) (task 2).
|
Claim 3 Beverage, Graphic Snack
n=173 Participants
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1). They will see a snack with a graphic label (image of sugar cubes in a cup) along with the text "WARNING: High in added sugar" (task 2).
|
Total
n=2219 Participants
Total of all reporting groups
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Age, Categorical
Age · <=18 years
|
1 Participants
n=185 Participants
|
0 Participants
n=190 Participants
|
0 Participants
n=190 Participants
|
0 Participants
n=183 Participants
|
0 Participants
n=191 Participants
|
0 Participants
n=180 Participants
|
0 Participants
n=184 Participants
|
0 Participants
n=177 Participants
|
1 Participants
n=195 Participants
|
0 Participants
n=188 Participants
|
1 Participants
n=183 Participants
|
1 Participants
n=173 Participants
|
4 Participants
n=2219 Participants
|
|
Age, Categorical
Age · Between 18 and 65 years
|
184 Participants
n=185 Participants
|
190 Participants
n=190 Participants
|
190 Participants
n=190 Participants
|
183 Participants
n=183 Participants
|
190 Participants
n=191 Participants
|
180 Participants
n=180 Participants
|
184 Participants
n=184 Participants
|
177 Participants
n=177 Participants
|
194 Participants
n=195 Participants
|
188 Participants
n=188 Participants
|
181 Participants
n=183 Participants
|
172 Participants
n=173 Participants
|
2213 Participants
n=2219 Participants
|
|
Age, Categorical
Age · >=65 years
|
0 Participants
n=185 Participants
|
0 Participants
n=190 Participants
|
0 Participants
n=190 Participants
|
0 Participants
n=183 Participants
|
1 Participants
n=191 Participants
|
0 Participants
n=180 Participants
|
0 Participants
n=184 Participants
|
0 Participants
n=177 Participants
|
0 Participants
n=195 Participants
|
0 Participants
n=188 Participants
|
1 Participants
n=183 Participants
|
0 Participants
n=173 Participants
|
2 Participants
n=2219 Participants
|
|
Sex/Gender, Customized
Gender · Transgender or other gender identity
|
0 Participants
n=182 Participants • Data reported for those who disclosed this information.
|
0 Participants
n=190 Participants • Data reported for those who disclosed this information.
|
0 Participants
n=188 Participants • Data reported for those who disclosed this information.
|
0 Participants
n=176 Participants • Data reported for those who disclosed this information.
|
0 Participants
n=185 Participants • Data reported for those who disclosed this information.
|
0 Participants
n=177 Participants • Data reported for those who disclosed this information.
|
0 Participants
n=180 Participants • Data reported for those who disclosed this information.
|
0 Participants
n=169 Participants • Data reported for those who disclosed this information.
|
1 Participants
n=191 Participants • Data reported for those who disclosed this information.
|
0 Participants
n=183 Participants • Data reported for those who disclosed this information.
|
0 Participants
n=178 Participants • Data reported for those who disclosed this information.
|
0 Participants
n=172 Participants • Data reported for those who disclosed this information.
|
1 Participants
n=2171 Participants • Data reported for those who disclosed this information.
|
|
Sex/Gender, Customized
Gender · Man
|
56 Participants
n=182 Participants • Data reported for those who disclosed this information.
|
61 Participants
n=190 Participants • Data reported for those who disclosed this information.
|
67 Participants
n=188 Participants • Data reported for those who disclosed this information.
|
63 Participants
n=176 Participants • Data reported for those who disclosed this information.
|
70 Participants
n=185 Participants • Data reported for those who disclosed this information.
|
69 Participants
n=177 Participants • Data reported for those who disclosed this information.
|
66 Participants
n=180 Participants • Data reported for those who disclosed this information.
|
58 Participants
n=169 Participants • Data reported for those who disclosed this information.
|
62 Participants
n=191 Participants • Data reported for those who disclosed this information.
|
75 Participants
n=183 Participants • Data reported for those who disclosed this information.
|
63 Participants
n=178 Participants • Data reported for those who disclosed this information.
|
58 Participants
n=172 Participants • Data reported for those who disclosed this information.
|
768 Participants
n=2171 Participants • Data reported for those who disclosed this information.
|
|
Sex/Gender, Customized
Gender · Woman
|
126 Participants
n=182 Participants • Data reported for those who disclosed this information.
|
129 Participants
n=190 Participants • Data reported for those who disclosed this information.
|
121 Participants
n=188 Participants • Data reported for those who disclosed this information.
|
113 Participants
n=176 Participants • Data reported for those who disclosed this information.
|
115 Participants
n=185 Participants • Data reported for those who disclosed this information.
|
108 Participants
n=177 Participants • Data reported for those who disclosed this information.
|
114 Participants
n=180 Participants • Data reported for those who disclosed this information.
|
111 Participants
n=169 Participants • Data reported for those who disclosed this information.
|
128 Participants
n=191 Participants • Data reported for those who disclosed this information.
|
108 Participants
n=183 Participants • Data reported for those who disclosed this information.
|
115 Participants
n=178 Participants • Data reported for those who disclosed this information.
|
114 Participants
n=172 Participants • Data reported for those who disclosed this information.
|
1402 Participants
n=2171 Participants • Data reported for those who disclosed this information.
|
|
Ethnicity (NIH/OMB)
Hispanic or Latino
|
60 Participants
n=185 Participants
|
63 Participants
n=190 Participants
|
64 Participants
n=190 Participants
|
62 Participants
n=183 Participants
|
56 Participants
n=191 Participants
|
53 Participants
n=180 Participants
|
67 Participants
n=184 Participants
|
62 Participants
n=177 Participants
|
62 Participants
n=195 Participants
|
66 Participants
n=188 Participants
|
58 Participants
n=183 Participants
|
62 Participants
n=173 Participants
|
735 Participants
n=2219 Participants
|
|
Ethnicity (NIH/OMB)
Not Hispanic or Latino
|
125 Participants
n=185 Participants
|
127 Participants
n=190 Participants
|
126 Participants
n=190 Participants
|
121 Participants
n=183 Participants
|
135 Participants
n=191 Participants
|
127 Participants
n=180 Participants
|
117 Participants
n=184 Participants
|
115 Participants
n=177 Participants
|
133 Participants
n=195 Participants
|
122 Participants
n=188 Participants
|
125 Participants
n=183 Participants
|
111 Participants
n=173 Participants
|
1484 Participants
n=2219 Participants
|
|
Ethnicity (NIH/OMB)
Unknown or Not Reported
|
0 Participants
n=185 Participants
|
0 Participants
n=190 Participants
|
0 Participants
n=190 Participants
|
0 Participants
n=183 Participants
|
0 Participants
n=191 Participants
|
0 Participants
n=180 Participants
|
0 Participants
n=184 Participants
|
0 Participants
n=177 Participants
|
0 Participants
n=195 Participants
|
0 Participants
n=188 Participants
|
0 Participants
n=183 Participants
|
0 Participants
n=173 Participants
|
0 Participants
n=2219 Participants
|
|
Race (NIH/OMB)
American Indian or Alaska Native
|
0 Participants
n=185 Participants
|
1 Participants
n=190 Participants
|
2 Participants
n=190 Participants
|
1 Participants
n=183 Participants
|
1 Participants
n=191 Participants
|
2 Participants
n=180 Participants
|
3 Participants
n=184 Participants
|
1 Participants
n=177 Participants
|
1 Participants
n=195 Participants
|
1 Participants
n=188 Participants
|
0 Participants
n=183 Participants
|
2 Participants
n=173 Participants
|
15 Participants
n=2219 Participants
|
|
Race (NIH/OMB)
Asian
|
0 Participants
n=185 Participants
|
2 Participants
n=190 Participants
|
1 Participants
n=190 Participants
|
1 Participants
n=183 Participants
|
0 Participants
n=191 Participants
|
1 Participants
n=180 Participants
|
1 Participants
n=184 Participants
|
2 Participants
n=177 Participants
|
1 Participants
n=195 Participants
|
2 Participants
n=188 Participants
|
2 Participants
n=183 Participants
|
2 Participants
n=173 Participants
|
15 Participants
n=2219 Participants
|
|
Race (NIH/OMB)
Native Hawaiian or Other Pacific Islander
|
0 Participants
n=185 Participants
|
0 Participants
n=190 Participants
|
0 Participants
n=190 Participants
|
0 Participants
n=183 Participants
|
1 Participants
n=191 Participants
|
0 Participants
n=180 Participants
|
0 Participants
n=184 Participants
|
0 Participants
n=177 Participants
|
2 Participants
n=195 Participants
|
0 Participants
n=188 Participants
|
2 Participants
n=183 Participants
|
0 Participants
n=173 Participants
|
5 Participants
n=2219 Participants
|
|
Race (NIH/OMB)
Black or African American
|
42 Participants
n=185 Participants
|
49 Participants
n=190 Participants
|
41 Participants
n=190 Participants
|
39 Participants
n=183 Participants
|
32 Participants
n=191 Participants
|
39 Participants
n=180 Participants
|
35 Participants
n=184 Participants
|
38 Participants
n=177 Participants
|
46 Participants
n=195 Participants
|
32 Participants
n=188 Participants
|
39 Participants
n=183 Participants
|
40 Participants
n=173 Participants
|
472 Participants
n=2219 Participants
|
|
Race (NIH/OMB)
White
|
129 Participants
n=185 Participants
|
124 Participants
n=190 Participants
|
137 Participants
n=190 Participants
|
131 Participants
n=183 Participants
|
149 Participants
n=191 Participants
|
128 Participants
n=180 Participants
|
132 Participants
n=184 Participants
|
126 Participants
n=177 Participants
|
136 Participants
n=195 Participants
|
139 Participants
n=188 Participants
|
123 Participants
n=183 Participants
|
117 Participants
n=173 Participants
|
1571 Participants
n=2219 Participants
|
|
Race (NIH/OMB)
More than one race
|
5 Participants
n=185 Participants
|
5 Participants
n=190 Participants
|
5 Participants
n=190 Participants
|
4 Participants
n=183 Participants
|
2 Participants
n=191 Participants
|
5 Participants
n=180 Participants
|
2 Participants
n=184 Participants
|
3 Participants
n=177 Participants
|
2 Participants
n=195 Participants
|
2 Participants
n=188 Participants
|
7 Participants
n=183 Participants
|
4 Participants
n=173 Participants
|
46 Participants
n=2219 Participants
|
|
Race (NIH/OMB)
Unknown or Not Reported
|
9 Participants
n=185 Participants
|
9 Participants
n=190 Participants
|
4 Participants
n=190 Participants
|
7 Participants
n=183 Participants
|
6 Participants
n=191 Participants
|
5 Participants
n=180 Participants
|
11 Participants
n=184 Participants
|
7 Participants
n=177 Participants
|
7 Participants
n=195 Participants
|
12 Participants
n=188 Participants
|
10 Participants
n=183 Participants
|
8 Participants
n=173 Participants
|
95 Participants
n=2219 Participants
|
PRIMARY outcome
Timeframe: During virtual shopping task which will last ~5 minutesMeasured as percent of participants selecting grape-flavored fruit drink rather than 100% grape juice (objectively measured).
Outcome measures
| Measure |
Control Beverage
n=565 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=554 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=556 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
n=544 Participants
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Percent of Participants Who Selected the Grape-Flavored Fruit Drink (Fruit Drink Experimental Task 1)
|
32 percentage of participants
|
45 percentage of participants
|
51 percentage of participants
|
54 percentage of participants
|
PRIMARY outcome
Timeframe: During virtual shopping task which will last ~5 minutesMeasured as percent of participants selecting lower sugar granola snack rather than higher sugar granola snack (objectively measured).
Outcome measures
| Measure |
Control Beverage
n=741 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=740 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=738 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Percent of Participants Who Selected the Lower Sugar Granola Snack (Snack Experimental Task 2)
|
66 percentage of participants
|
79 percentage of participants
|
82 percentage of participants
|
—
|
SECONDARY outcome
Timeframe: 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.Population: Data provided for those participants who responded to this optional question
The percent of participants who hold the misperception that the fruit drink does not have added sugar. Measured by response to the question, "Do you think this beverage has added sugar?" Response options are yes/no. Misperception coded as "no."
Outcome measures
| Measure |
Control Beverage
n=561 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=540 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=544 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
n=536 Participants
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Percent of Participants Who Misperceive That the Fruit Drink Does Not Have Added Sugar (Fruit Drink Experimental Task 1)
|
12 percentage of participants
|
42 percentage of participants
|
22 percentage of participants
|
47 percentage of participants
|
SECONDARY outcome
Timeframe: 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.Population: Data provided for those participants who responded to this optional question
The percent of participants who hold the misperception that the fruit drink is 100% fruit juice. Measured by response to the question, "Do you think this beverage is 100% fruit juice?" Response options are yes/no. Misperception coded as "yes."
Outcome measures
| Measure |
Control Beverage
n=561 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=541 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=544 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
n=536 Participants
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Percent of Participants Who Misperceive That the Fruit Drink is 100% Fruit Juice (Fruit Drink Experimental Task 1)
|
22 percentage of participants
|
36 percentage of participants
|
35 percentage of participants
|
56 percentage of participants
|
SECONDARY outcome
Timeframe: 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.Population: This question is only asked of those participants who believe the product has added sugar.
Amount of added sugar people think the product contains. Measured by response to the questions, "A can of regular soda contains 8 teaspoons of added sugar. How many teaspoons of added sugar do you think this beverage has?" Response is free text entry limited to 0-100 (# of teaspoons). This question is only asked if the participant believes the product has added sugar (see outcome 3).
Outcome measures
| Measure |
Control Beverage
n=495 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=311 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=427 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
n=282 Participants
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Number of Teaspoons of Added Sugar Participants Think the Fruit Drink Contains (Fruit Drink Experimental Task 1)
|
6.4 teaspoons
Standard Deviation 3.8
|
5.8 teaspoons
Standard Deviation 3.4
|
5.7 teaspoons
Standard Deviation 3.8
|
5.9 teaspoons
Standard Deviation 4.4
|
SECONDARY outcome
Timeframe: 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.Population: This question is only asked of those participants who believe the product is not 100 percent fruit juice.
The mean percentage of fruit juice participants think the product contains. Measured by response to the question, "What percentage of this beverage do you think is fruit juice?" Response is a sliding scale 0 - 100 (percent fruit juice). This question is only asked if the participant does not believe the drink is 100% fruit juice (see outcome 4).
Outcome measures
| Measure |
Control Beverage
n=437 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=344 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=355 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
n=236 Participants
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Mean Percent of Fruit Juice That Participants Believe the Fruit Drink Contains (Fruit Drink Experimental Task 1)
|
35.4 percentage of fruit juice
Standard Deviation 23.0
|
46.3 percentage of fruit juice
Standard Deviation 24.4
|
40.8 percentage of fruit juice
Standard Deviation 24.7
|
43.9 percentage of fruit juice
Standard Deviation 25.4
|
SECONDARY outcome
Timeframe: 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.Population: Data provided for those participants who responded to this optional question.
Perceived misleadingness of the fruit drink as determined by asking the question, "This beverage is 20% fruit juice and contains 39 grams of added sugar. How misleading do you think the information on this product is?" The response options are on a scale: 1 = Not at all misleading…5 = Extremely misleading.
Outcome measures
| Measure |
Control Beverage
n=561 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=540 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=544 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
n=536 Participants
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Perceived Misleadingness of Fruit Drink (Fruit Drink Experimental Task 1)
|
3.3 score on a scale
Standard Deviation 1.3
|
3.7 score on a scale
Standard Deviation 1.3
|
3.7 score on a scale
Standard Deviation 1.2
|
3.9 score on a scale
Standard Deviation 1.2
|
SECONDARY outcome
Timeframe: 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.Population: Data provided for those participants who responded to this optional question.
Perceived product healthfulness as determined by asking the question, "How healthy or unhealthy would it be for \[child you shopped for\] to drink this beverage every day?" The response options are on a scale: 1 = Very unhealthy...5= Very healthy.
Outcome measures
| Measure |
Control Beverage
n=561 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=545 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=547 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
n=539 Participants
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Perceived Product Healthfulness of Fruit Drink for Child's Daily Consumption (Fruit Drink Experimental Task 1)
|
3.3 score on a scale
Standard Deviation 1.3
|
3.6 score on a scale
Standard Deviation 1.2
|
3.7 score on a scale
Standard Deviation 1.2
|
3.8 score on a scale
Standard Deviation 1.1
|
SECONDARY outcome
Timeframe: 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.Population: Data provided for those participants who responded to this optional question.
Interest in giving fruit drinks to one's child as determined by asking the question, "How likely would you be to give this beverage to your child?" The response options are on a scale: 1 = Not at all likely…5 = Extremely likely)
Outcome measures
| Measure |
Control Beverage
n=561 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=545 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=547 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
n=539 Participants
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Interest in Giving the Fruit Drink to One's Child (Fruit Drink Experimental Task 1)
|
3.4 score on a scale
Standard Deviation 1.2
|
3.7 score on a scale
Standard Deviation 1.1
|
3.7 score on a scale
Standard Deviation 1.2
|
3.8 score on a scale
Standard Deviation 1.1
|
SECONDARY outcome
Timeframe: During virtual shopping task which will last ~5 minutesMeasured as percent of participants selecting apple-flavored fruit drink rather than water (objectively measured).
Outcome measures
| Measure |
Control Beverage
n=565 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=554 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=556 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
n=544 Participants
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Percent of Participants Who Selected Apple-flavored Fruit Drink (Fruit Drink Experimental Task 1)
|
55 percentage of participants
|
61 percentage of participants
|
60 percentage of participants
|
62 percentage of participants
|
SECONDARY outcome
Timeframe: 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.Population: Data provided for those participants who responded to this optional question.
Perceived appeal of fruit drink as determined by asking the question, "How appealing would your child find this beverage?" The response options are on a scale: 1 = Very unappealing…5=Very appealing.
Outcome measures
| Measure |
Control Beverage
n=561 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=545 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=547 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
n=539 Participants
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Perceived Appeal of Fruit Drink (Fruit Drink Experimental Task 1)
|
4.1 score on a scale
Standard Deviation 1.0
|
4.2 score on a scale
Standard Deviation 0.9
|
4.3 score on a scale
Standard Deviation 0.8
|
4.2 score on a scale
Standard Deviation 0.9
|
SECONDARY outcome
Timeframe: 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.Population: Data provided for those participants who responded to this optional question.
Interest in consuming the fruit drink as determined by asking the questions, "How likely would you be to drink. this beverage?" The response options are on a scale: 1 = Not at all likely…5= Extremely likely.
Outcome measures
| Measure |
Control Beverage
n=561 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=545 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=546 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
n=539 Participants
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Interest in Consuming the Fruit Drink (Fruit Drink Experimental Task 1)
|
3.3 score on a scale
Standard Deviation 1.4
|
3.5 score on a scale
Standard Deviation 1.3
|
3.5 score on a scale
Standard Deviation 1.3
|
3.6 score on a scale
Standard Deviation 1.3
|
SECONDARY outcome
Timeframe: 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.Population: Data provided for those participants who responded to this optional question.
Relative harm of the fruit drink compared to soda as determined by asking the question, "Compared to regular (non-diet) soda, this beverage is…" The response options are on a scale: 1 = Much less healthy…5 = Much healthier.
Outcome measures
| Measure |
Control Beverage
n=561 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=540 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=544 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
n=536 Participants
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Relative Harm of the Fruit Drink Compared to Soda (Fruit Drink Experimental Task 1)
|
3.6 score on a scale
Standard Deviation 0.9
|
3.9 score on a scale
Standard Deviation 0.8
|
3.9 score on a scale
Standard Deviation 0.9
|
4.0 score on a scale
Standard Deviation 0.9
|
SECONDARY outcome
Timeframe: 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.Population: Data provided for those participants who responded to this optional question.
Relative harm of the fruit drink compared to 100% fruit juice as determined by asking the question, "Compared to 100% fruit juice, this beverage is…" The response options are on a scale: 1 = Much less healthy…5 = Much healthier.
Outcome measures
| Measure |
Control Beverage
n=561 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=540 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=544 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
n=536 Participants
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Relative Harm of the Fruit Drink Compared to 100% Fruit Juice (Fruit Drink Experimental Task 1)
|
2.3 score on a scale
Standard Deviation 1.3
|
2.8 score on a scale
Standard Deviation 1.2
|
2.8 score on a scale
Standard Deviation 1.4
|
3.2 score on a scale
Standard Deviation 1.3
|
SECONDARY outcome
Timeframe: 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.Population: Data provided for those participants who responded to this optional question.
Perceived product healthfulness of the snack as determined by asking, "How healthy would it be for your child to eat this snack every day?" The response options are on a scale: 1=very unhealthy…5=very healthy.
Outcome measures
| Measure |
Control Beverage
n=730 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=728 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=728 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Perceived Product Healthfulness of Snack (Snack Experimental Task 2)
|
3.9 score on a scale
Standard Deviation 0.9
|
2.6 score on a scale
Standard Deviation 1.5
|
2.5 score on a scale
Standard Deviation 1.4
|
—
|
SECONDARY outcome
Timeframe: 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.Population: Data provided for those participants who responded to this optional question.
Product appeal of the snack as determined by asking, "How appealing would your child find this snack?" The response options are on a scale: 1=very unappealing…5=very appealing.
Outcome measures
| Measure |
Control Beverage
n=730 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=727 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=727 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Product Appeal of Snack for One's Child (Snack Experimental Task 2)
|
3.7 score on a scale
Standard Deviation 1.1
|
3.5 score on a scale
Standard Deviation 1.3
|
3.5 score on a scale
Standard Deviation 1.3
|
—
|
SECONDARY outcome
Timeframe: 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.Population: Data provided for those participants who responded to this optional question.
Intentions to give snack to child as determined by asking, "How likely would you be to give this snack to your child?" The response options are on a scale: 1=not at all likely…5=extremely likely.
Outcome measures
| Measure |
Control Beverage
n=729 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=727 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=728 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Participant Intentions to Give Snack to One's Child (Snack Experimental Task 2)
|
3.6 score on a scale
Standard Deviation 1.1
|
2.6 score on a scale
Standard Deviation 1.4
|
2.5 score on a scale
Standard Deviation 1.4
|
—
|
SECONDARY outcome
Timeframe: 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.Population: Data provided for those participants who responded to this optional question.
Intentions to purchase snack as determined by asking, "How likely would you be to buy this snack in the next week?" The response options are on a scale: 1=not at all likely…5=extremely likely.
Outcome measures
| Measure |
Control Beverage
n=730 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=727 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=729 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Intentions to Purchase the Snack (Snack Experimental Task 2)
|
3.4 score on a scale
Standard Deviation 1.2
|
2.5 score on a scale
Standard Deviation 1.4
|
2.4 score on a scale
Standard Deviation 1.4
|
—
|
SECONDARY outcome
Timeframe: 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.Population: Data provided for those participants who responded to this optional question
Intentions to consume snack as determined by asking, "How likely would you be to consume this snack?" The response options are on a scale: 1=not at all likely….5=extremely likely.
Outcome measures
| Measure |
Control Beverage
n=730 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=728 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=727 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Intentions to Consume the Snack (Snack Experimental Task 2)
|
3.5 score on a scale
Standard Deviation 1.2
|
2.7 score on a scale
Standard Deviation 1.4
|
2.6 score on a scale
Standard Deviation 1.4
|
—
|
SECONDARY outcome
Timeframe: 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.Population: Data provided for those participants who responded to this optional question
Correct identification of healthier snack, as measured by response to the question "Which of these snacks would be healthier for your child?" Response options include the snack product with the added sugar warning and the snack product without the sugar warning. snack without the added sugar warning = healthier snack
Outcome measures
| Measure |
Control Beverage
n=726 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=725 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=726 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Percent of Participants Able to Identify the Healthier Snack (Snack Experimental Task 2)
|
59 percentage of participants
|
87 percentage of participants
|
87 percentage of participants
|
—
|
SECONDARY outcome
Timeframe: 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.Population: Data provided for those participants who responded to this optional question
Correct identification of snack with higher added sugar, as measured by response to the question "Which of these snacks is higher in added sugar?" Response options include the snack product with the added sugar warning and the snack product without the sugar warning. snack with added sugar warning = snack with higher amount of added sugar
Outcome measures
| Measure |
Control Beverage
n=726 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=726 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=728 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Percent of Participants Able to Identify the Snack With Higher Amount of Added Sugar (Snack Experimental Task 2)
|
44 percentage of participants
|
79 percentage of participants
|
74 percentage of participants
|
—
|
SECONDARY outcome
Timeframe: 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.Population: Data provided for those participants who responded to this optional question
Intentions to purchase snack with higher added sugar, as measured by response to the question, "Which of these snacks would you most want to buy for your child?" Response options include the snack product with the added sugar warning and the snack product without the sugar warning. snack with added sugar warning = snack with higher amount of added sugar
Outcome measures
| Measure |
Control Beverage
n=726 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=727 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=727 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Percent of Participants Who Intend to Purchase the Snack With Higher Added Sugar (Snack Experimental Task 2)
|
38 percentage of participants
|
12 percentage of participants
|
13 percentage of participants
|
—
|
SECONDARY outcome
Timeframe: 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.Population: Data provided for those participants who responded to this optional question.
Perceived message effectiveness as measured by average response to three questions: 1. How much does this label make you concerned about the health effects of consuming this product? The response options are on a scale: 1=not at all…5=a great deal. 2. How much does this label make consuming this product seem unpleasant to you? The response options are on a scale: 1=not at all…5=a great deal. 3. How much does this label discourage you from wanting to consume this product? The response options are on a scale: 1=not at all…5=a great deal.
Outcome measures
| Measure |
Control Beverage
n=729 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=724 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=728 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Perceived Message Effectiveness of Snack (Snack Experimental Task 2)
|
2.3 score on a scale
Standard Deviation 1.3
|
4.2 score on a scale
Standard Deviation 0.9
|
4.3 score on a scale
Standard Deviation 0.8
|
—
|
SECONDARY outcome
Timeframe: 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.Population: Data provided for those participants who responded to this optional question.
Anticipated social reactions as measured by response to questions, "How likely are you to talk about this label with others in the next week?" The response options are on a scale: 1= not at all likely…5=extremely likely.
Outcome measures
| Measure |
Control Beverage
n=730 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=727 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=729 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Social Reactions to Snack (Snack Experimental Task 2)
|
2.2 score on a scale
Standard Deviation 1.4
|
3.1 score on a scale
Standard Deviation 1.4
|
3.1 score on a scale
Standard Deviation 1.4
|
—
|
SECONDARY outcome
Timeframe: 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.Population: Data provided for those participants who responded to this optional question.
Percent who learned something new about the snack as measured by the question, "Did you learn something new from this label" The response options are yes/no. Yes indicates the participant learned something new.
Outcome measures
| Measure |
Control Beverage
n=728 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=727 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=728 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Percent of Participants Who Learned Something New About the Snack (Snack Experimental Task 2)
|
24 percentage of participants
|
75 percentage of participants
|
77 percentage of participants
|
—
|
SECONDARY outcome
Timeframe: 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.Population: Data provided for those participants who responded to this optional question.
The extent to which the snack grabbed the participant's attention as measured by the question, "How much does this label grab your attention?" The response options are on a scale:1=not at all…5=a great deal.
Outcome measures
| Measure |
Control Beverage
n=728 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=727 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=729 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Snack Grabbed the Participant's Attention (Snack Experimental Task 2)
|
2.5 score on a scale
Standard Deviation 1.4
|
4.4 score on a scale
Standard Deviation 0.9
|
4.4 score on a scale
Standard Deviation 0.9
|
—
|
SECONDARY outcome
Timeframe: 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.Population: Data provided for those participants who responded to this optional question.
The extent to which the snack made the participant feel scared as measured by the questions, "How much does this label make you feel scared?" The response options are on a scale: 1=not at all…5=a great deal.
Outcome measures
| Measure |
Control Beverage
n=728 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=726 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=728 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Label on Snack Makes Participant Feel Scared (Snack Experimental Task 2)
|
1.9 score on a scale
Standard Deviation 1.3
|
3.3 score on a scale
Standard Deviation 1.3
|
3.4 score on a scale
Standard Deviation 1.3
|
—
|
SECONDARY outcome
Timeframe: 13-15 minutes post-test computer survey following the ~5 minute virtual shopping task.Population: Data provided for those participants who responded to this optional question.
The extent to which the snack made the participant think about the health effects of the snack as measured by the question, "How much does this label make you think about the health problems caused by eating this snack?" The response options are on a scale: 1=not at all…5=a great deal.
Outcome measures
| Measure |
Control Beverage
n=728 Participants
The participant will see fruit drinks with no nutrition claims (task 1).
Control Drink: No nutrition claim: Fruit drinks does not contain a nutrition claim (task 1)
|
Claim 1 Beverage
n=727 Participants
The participant will see fruit drinks with the nutrition claim "No Artificial Sweeteners" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 2 Beverage
n=729 Participants
The participants will see fruit drinks with the nutrition claim "100% Vitamin C daily value" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
Claim 3 Beverage
The participants will see fruit drinks with the nutrition claim "100% All Natural" (task 1).
Experimental Drink: Nutrition claim on fruit drinks: Fruit drink contains a nutrition claim (task 1)
|
|---|---|---|---|---|
|
Thinking About the Health Effects of the Snack (Snack Experimental Task 2)
|
2.1 score on a scale
Standard Deviation 1.4
|
4.1 score on a scale
Standard Deviation 1.0
|
4.1 score on a scale
Standard Deviation 1.0
|
—
|
Adverse Events
Control Beverage, Text Snack
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Control Beverage, Control Snack
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Control Beverage, Graphic Snack
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Claim 1 Beverage, Text Snack
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Claim 1 Beverage, Control Snack
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Claim 1 Beverage, Graphic Snack
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Claim 2 Beverage, Text Snack
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Claim 2 Beverage, Control Snack
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Claim 2 Beverage, Graphic Snack
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Claim 3 Beverage, Text Snack
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Claim 3 Beverage, Control Snack
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Claim 3 Beverage, Graphic Snack
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Serious adverse events
Adverse event data not reported
Other adverse events
Adverse event data not reported
Additional Information
Marissa Hall, PhD
University of North Carolina at Chapel Hill
Phone: 919-962-5907
Email: [email protected]
Results disclosure agreements
- Principal investigator is a sponsor employee
- Publication restrictions are in place