Social Marketing in Prevention Actions

Study Results

Results pending

The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.

Basic Information

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Recruitment Status

COMPLETED

Total Enrollment

210 participants

Study Classification

OBSERVATIONAL

Study Start Date

2020-03-09

Study Completion Date

2021-07-01

Brief Summary

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Physical Activity (PA) is recognized as the most effective method to prevent falls in the elderly. Yet despite there being a consensus now that Physical Activity (PA) is effective in practice, there remain many obstacles to participation and attendance resulting in Physical Activity (PA) approaches designed to prevent falls actually only benefiting a limited number of elderly subjects. Social marketing has already shown its utility in the construction of prevention programs.

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Detailed Description

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This study uses the social marketing approach to improve a fall prevention program. The intervention territory will receive social marketing campaign while the territory controls will not have a campaign.

The main goal is to improve attendance at our fall prevention program.

Conditions

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Sedentary Behavior Aging

Study Design

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Observational Model Type

COHORT

Study Time Perspective

PROSPECTIVE

Study Groups

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Intervention group (social marketing campaign)

People aged 60 and over will be included. They will receive a social marketing campaign.

Social marketing campaign

Intervention Type OTHER

A social marketing campaign of prevention workshop sessions will be performed.

Control group

People aged 60 and over will be included.

No interventions assigned to this group

Interventions

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Social marketing campaign

A social marketing campaign of prevention workshop sessions will be performed.

Intervention Type OTHER

Eligibility Criteria

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Inclusion Criteria

* People living in the one of the territories of the study
* People without medical contraindications to participate in moderate physical activity
* People who has received information about the study and its rights to its data