Trial Outcomes & Findings for Assessing the Impact of myHealth Rewards Enrollment Emails (NCT NCT03965754)
NCT ID: NCT03965754
Last Updated: 2021-07-26
Results Overview
Enrollment in the myHealth Rewards program (yes/no) within 7 full days of the beginning of the intervention (i.e., when the emails are first sent).
Recruitment status
COMPLETED
Target enrollment
5697 participants
Primary outcome timeframe
7 days, from May 7 through 13, 2019
Results posted on
2021-07-26
Participant Flow
Participant milestones
| Measure |
No Email
No email will be sent out to this subset of GHP members during the week that the other emails are sent.
|
Standard Email Reminder
The standard email reminder mentions the average premium savings, the speed and ease of starting the process, and the deadline for registering and having health measures on file, plus it provides two button links for registering and finding free health screenings where health measures can be collected and registered at one convenient time and location.
|
Social Norms Email
The social norms email notes that a majority (78%) of GHP members' colleagues had enrolled in 2018, it provides a testimonial from a medical director at Geisinger's Commonwealth School of Medicine, stating the ways in which myHealth Rewards helped that doctor personally, and it emphasizes the simplicity and ease of taking the first step toward enrollment.
|
Loss Framing
The loss framing email suggests that GHP members are currently "throwing away" a precise dollar amount (over $2,000) by not participating and that they can therefore avoid missing out on substantial gains (i.e., savings) by taking action.
|
|---|---|---|---|---|
|
Overall Study
STARTED
|
1422
|
1425
|
1425
|
1425
|
|
Overall Study
COMPLETED
|
1422
|
1425
|
1425
|
1425
|
|
Overall Study
NOT COMPLETED
|
0
|
0
|
0
|
0
|
Reasons for withdrawal
Withdrawal data not reported
Baseline Characteristics
Race and Ethnicity were not collected from any participant.
Baseline characteristics by cohort
| Measure |
No Email
n=1422 Participants
No email will be sent out to this subset of GHP members during the week that the other emails are sent.
|
Standard Email Reminder
n=1425 Participants
The standard email reminder mentions the average premium savings, the speed and ease of starting the process, and the deadline for registering and having health measures on file, plus it provides two button links for registering and finding free health screenings where health measures can be collected and registered at one convenient time and location.
|
Social Norms Email
n=1425 Participants
The social norms email notes that a majority (78%) of GHP members' colleagues had enrolled in 2018, it provides a testimonial from a medical director at Geisinger's Commonwealth School of Medicine, stating the ways in which myHealth Rewards helped that doctor personally, and it emphasizes the simplicity and ease of taking the first step toward enrollment.
|
Loss Framing
n=1425 Participants
The loss framing email suggests that GHP members are currently "throwing away" a precise dollar amount (over $2,000) by not participating and that they can therefore avoid missing out on substantial gains (i.e., savings) by taking action.
|
Total
n=5697 Participants
Total of all reporting groups
|
|---|---|---|---|---|---|
|
Age, Categorical
<=18 years
|
NA Participants
n=1422 Participants
|
NA Participants
n=1425 Participants
|
NA Participants
n=1425 Participants
|
NA Participants
n=1425 Participants
|
NA Participants
n=5697 Participants
|
|
Age, Categorical
Between 18 and 65 years
|
NA Participants
n=1422 Participants
|
NA Participants
n=1425 Participants
|
NA Participants
n=1425 Participants
|
NA Participants
n=1425 Participants
|
NA Participants
n=5697 Participants
|
|
Age, Categorical
>=65 years
|
NA Participants
n=1422 Participants
|
NA Participants
n=1425 Participants
|
NA Participants
n=1425 Participants
|
NA Participants
n=1425 Participants
|
NA Participants
n=5697 Participants
|
|
Sex: Female, Male
Female
|
NA Participants
n=1422 Participants
|
NA Participants
n=1425 Participants
|
NA Participants
n=1425 Participants
|
NA Participants
n=1425 Participants
|
NA Participants
n=5697 Participants
|
|
Sex: Female, Male
Male
|
NA Participants
n=1422 Participants
|
NA Participants
n=1425 Participants
|
NA Participants
n=1425 Participants
|
NA Participants
n=1425 Participants
|
NA Participants
n=5697 Participants
|
|
Race and Ethnicity Not Collected
|
—
|
—
|
—
|
—
|
0 Participants
Race and Ethnicity were not collected from any participant.
|
|
Region of Enrollment
United States
|
1422 participants
n=1422 Participants
|
1425 participants
n=1425 Participants
|
1425 participants
n=1425 Participants
|
1425 participants
n=1425 Participants
|
5697 participants
n=5697 Participants
|
PRIMARY outcome
Timeframe: 7 days, from May 7 through 13, 2019Population: We planned a priori to specifically compare the conditions within two groups: employees who previously enrolled and employees who never enrolled.
Enrollment in the myHealth Rewards program (yes/no) within 7 full days of the beginning of the intervention (i.e., when the emails are first sent).
Outcome measures
| Measure |
No Email
n=1422 Participants
No email will be sent out to this subset of GHP members during the week that the other emails are sent.
|
Standard Email Reminder
n=1425 Participants
The standard email reminder mentions the average premium savings, the speed and ease of starting the process, and the deadline for registering and having health measures on file, plus it provides two button links for registering and finding free health screenings where health measures can be collected and registered at one convenient time and location.
|
Social Norms Email
n=1425 Participants
The social norms email notes that a majority (78%) of GHP members' colleagues had enrolled in 2018, it provides a testimonial from a medical director at Geisinger's Commonwealth School of Medicine, stating the ways in which myHealth Rewards helped that doctor personally, and it emphasizes the simplicity and ease of taking the first step toward enrollment.
|
Loss Framing
n=1425 Participants
The loss framing email suggests that GHP members are currently "throwing away" a precise dollar amount (over $2,000) by not participating and that they can therefore avoid missing out on substantial gains (i.e., savings) by taking action.
|
|---|---|---|---|---|
|
Enrollment (7 Days)
Previously Enrolled
|
29 Participants
|
126 Participants
|
88 Participants
|
145 Participants
|
|
Enrollment (7 Days)
Never Enrolled
|
4 Participants
|
8 Participants
|
6 Participants
|
13 Participants
|
PRIMARY outcome
Timeframe: 7 days, from May 7 through 13, 2019Population: There was no login data for participants in the "No email" group, as the website link was provided by the email. In addition, we planned a priori to specifically compare the conditions within two groups: employees who previously enrolled and employees who never enrolled.
Logging into the myHealth Rewards program (yes/no) within 7 full days of the beginning of the intervention.
Outcome measures
| Measure |
No Email
No email will be sent out to this subset of GHP members during the week that the other emails are sent.
|
Standard Email Reminder
n=1425 Participants
The standard email reminder mentions the average premium savings, the speed and ease of starting the process, and the deadline for registering and having health measures on file, plus it provides two button links for registering and finding free health screenings where health measures can be collected and registered at one convenient time and location.
|
Social Norms Email
n=1425 Participants
The social norms email notes that a majority (78%) of GHP members' colleagues had enrolled in 2018, it provides a testimonial from a medical director at Geisinger's Commonwealth School of Medicine, stating the ways in which myHealth Rewards helped that doctor personally, and it emphasizes the simplicity and ease of taking the first step toward enrollment.
|
Loss Framing
n=1425 Participants
The loss framing email suggests that GHP members are currently "throwing away" a precise dollar amount (over $2,000) by not participating and that they can therefore avoid missing out on substantial gains (i.e., savings) by taking action.
|
|---|---|---|---|---|
|
Logging in (7 Days)
Previously Enrolled
|
0 Participants
|
182 Participants
|
117 Participants
|
222 Participants
|
|
Logging in (7 Days)
Never Enrolled
|
0 Participants
|
25 Participants
|
19 Participants
|
42 Participants
|
Adverse Events
No Email
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Standard Email Reminder
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Social Norms Email
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Loss Framing
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Serious adverse events
Adverse event data not reported
Other adverse events
Adverse event data not reported
Additional Information
Results disclosure agreements
- Principal investigator is a sponsor employee
- Publication restrictions are in place