Trial Outcomes & Findings for Optimizing Risk Messages for Waterpipe Tobacco Cessation in Young Adults (NCT NCT03595280)

NCT ID: NCT03595280

Last Updated: 2021-10-20

Results Overview

Perceived harm of hookah tobacco is measured using valid self-report item assessing perceptions of how likely harms are to occur from hookah tobacco use (response range 1 no chance to 7 certain to happen). Greater perceived likelihood of harm is considered a better outcome. The assessment is administered immediately post intervention, 3-month follow-up, and 6-month follow-up, 6 month follow-up data reported.

Recruitment status

COMPLETED

Study phase

NA

Target enrollment

349 participants

Primary outcome timeframe

6-months

Results posted on

2021-10-20

Participant Flow

Participant milestones

Participant milestones
Measure
Control
Participants in the control group receive no study messages
Untailored Messages
Participants in the untailored message group receive mobile multimedia service messages conveying the risks of hookah tobacco on their mobile phones. Hookah tobacco risk messages: Mobile multimedia messages consisting of text and imagery conveying the risks of hookah tobacco use.
Tailored Messages
Participants in the tailored message group receive mobile multimedia service messages conveying the risks of hookah tobacco on their mobile phones that are personalized to their hookah tobacco use behavior and beliefs. Hookah tobacco risk messages: Mobile multimedia messages consisting of text and imagery conveying the risks of hookah tobacco use.
Overall Study
STARTED
119
117
113
Overall Study
COMPLETED
113
108
98
Overall Study
NOT COMPLETED
6
9
15

Reasons for withdrawal

Reasons for withdrawal
Measure
Control
Participants in the control group receive no study messages
Untailored Messages
Participants in the untailored message group receive mobile multimedia service messages conveying the risks of hookah tobacco on their mobile phones. Hookah tobacco risk messages: Mobile multimedia messages consisting of text and imagery conveying the risks of hookah tobacco use.
Tailored Messages
Participants in the tailored message group receive mobile multimedia service messages conveying the risks of hookah tobacco on their mobile phones that are personalized to their hookah tobacco use behavior and beliefs. Hookah tobacco risk messages: Mobile multimedia messages consisting of text and imagery conveying the risks of hookah tobacco use.
Overall Study
Lost to Follow-up
6
9
15

Baseline Characteristics

Optimizing Risk Messages for Waterpipe Tobacco Cessation in Young Adults

Baseline characteristics by cohort

Baseline characteristics by cohort
Measure
Control
n=119 Participants
Participants in the control group receive no study messages
Untailored Messages
n=117 Participants
Participants in the untailored message group receive mobile multimedia service messages conveying the risks of hookah tobacco on their mobile phones. Hookah tobacco risk messages: Mobile multimedia messages consisting of text and imagery conveying the risks of hookah tobacco use.
Tailored Messages
n=113 Participants
Participants in the tailored message group receive mobile multimedia service messages conveying the risks of hookah tobacco on their mobile phones that are personalized to their hookah tobacco use behavior and beliefs. Hookah tobacco risk messages: Mobile multimedia messages consisting of text and imagery conveying the risks of hookah tobacco use.
Total
n=349 Participants
Total of all reporting groups
Age, Continuous
23.9 years
STANDARD_DEVIATION 3.4 • n=93 Participants
23.7 years
STANDARD_DEVIATION 3.5 • n=4 Participants
24.6 years
STANDARD_DEVIATION 3.5 • n=27 Participants
24.0 years
STANDARD_DEVIATION 3.4 • n=483 Participants
Sex: Female, Male
Female
71 Participants
n=93 Participants
57 Participants
n=4 Participants
59 Participants
n=27 Participants
187 Participants
n=483 Participants
Sex: Female, Male
Male
48 Participants
n=93 Participants
60 Participants
n=4 Participants
54 Participants
n=27 Participants
162 Participants
n=483 Participants
Ethnicity (NIH/OMB)
Hispanic or Latino
15 Participants
n=93 Participants
14 Participants
n=4 Participants
11 Participants
n=27 Participants
40 Participants
n=483 Participants
Ethnicity (NIH/OMB)
Not Hispanic or Latino
104 Participants
n=93 Participants
103 Participants
n=4 Participants
101 Participants
n=27 Participants
308 Participants
n=483 Participants
Ethnicity (NIH/OMB)
Unknown or Not Reported
0 Participants
n=93 Participants
0 Participants
n=4 Participants
1 Participants
n=27 Participants
1 Participants
n=483 Participants
Race (NIH/OMB)
American Indian or Alaska Native
1 Participants
n=93 Participants
1 Participants
n=4 Participants
2 Participants
n=27 Participants
4 Participants
n=483 Participants
Race (NIH/OMB)
Asian
8 Participants
n=93 Participants
14 Participants
n=4 Participants
9 Participants
n=27 Participants
31 Participants
n=483 Participants
Race (NIH/OMB)
Native Hawaiian or Other Pacific Islander
2 Participants
n=93 Participants
2 Participants
n=4 Participants
1 Participants
n=27 Participants
5 Participants
n=483 Participants
Race (NIH/OMB)
Black or African American
27 Participants
n=93 Participants
26 Participants
n=4 Participants
27 Participants
n=27 Participants
80 Participants
n=483 Participants
Race (NIH/OMB)
White
51 Participants
n=93 Participants
43 Participants
n=4 Participants
53 Participants
n=27 Participants
147 Participants
n=483 Participants
Race (NIH/OMB)
More than one race
30 Participants
n=93 Participants
31 Participants
n=4 Participants
21 Participants
n=27 Participants
82 Participants
n=483 Participants
Race (NIH/OMB)
Unknown or Not Reported
0 Participants
n=93 Participants
0 Participants
n=4 Participants
0 Participants
n=27 Participants
0 Participants
n=483 Participants
Education
Less Than College Education
16 Participants
n=93 Participants
24 Participants
n=4 Participants
16 Participants
n=27 Participants
56 Participants
n=483 Participants
Education
Some College or Higher
103 Participants
n=93 Participants
93 Participants
n=4 Participants
97 Participants
n=27 Participants
293 Participants
n=483 Participants

PRIMARY outcome

Timeframe: 6-months

Perceived harm of hookah tobacco is measured using valid self-report item assessing perceptions of how likely harms are to occur from hookah tobacco use (response range 1 no chance to 7 certain to happen). Greater perceived likelihood of harm is considered a better outcome. The assessment is administered immediately post intervention, 3-month follow-up, and 6-month follow-up, 6 month follow-up data reported.

Outcome measures

Outcome measures
Measure
Control
n=113 Participants
Participants in the control group receive no study messages
Untailored Messages
n=108 Participants
Participants in the untailored message group receive mobile multimedia service messages conveying the risks of hookah tobacco on their mobile phones. Hookah tobacco risk messages: Mobile multimedia messages consisting of text and imagery conveying the risks of hookah tobacco use.
Tailored Messages
n=98 Participants
Participants in the tailored message group receive mobile multimedia service messages conveying the risks of hookah tobacco on their mobile phones that are personalized to their hookah tobacco use behavior and beliefs. Hookah tobacco risk messages: Mobile multimedia messages consisting of text and imagery conveying the risks of hookah tobacco use.
Perceived Harm
4.1 score on a scale
Interval 3.9 to 4.4
4.2 score on a scale
Interval 4.0 to 4.5
4.5 score on a scale
Interval 4.2 to 4.8

PRIMARY outcome

Timeframe: 6-months

Perceived addictiveness of hookah tobacco is measured using valid self-report item assessing perceptions of how likely one is to become addicted to hookah tobacco (1 = no chance, 7 = certain to happen). Greater perceived likelihood of addictiveness is considered a better outcome. The assessment is administered immediately post-intervention, 3-month follow-up, and 6 month follow-up, 6-month follow-up data reported.

Outcome measures

Outcome measures
Measure
Control
n=113 Participants
Participants in the control group receive no study messages
Untailored Messages
n=108 Participants
Participants in the untailored message group receive mobile multimedia service messages conveying the risks of hookah tobacco on their mobile phones. Hookah tobacco risk messages: Mobile multimedia messages consisting of text and imagery conveying the risks of hookah tobacco use.
Tailored Messages
n=98 Participants
Participants in the tailored message group receive mobile multimedia service messages conveying the risks of hookah tobacco on their mobile phones that are personalized to their hookah tobacco use behavior and beliefs. Hookah tobacco risk messages: Mobile multimedia messages consisting of text and imagery conveying the risks of hookah tobacco use.
Perceived Addictiveness
3.9 score on a scale
Interval 3.5 to 4.2
3.9 score on a scale
Interval 3.6 to 4.3
4.0 score on a scale
Interval 3.7 to 4.3

PRIMARY outcome

Timeframe: 6-months

Worry about the harms of hookah tobacco is measured using a valid self-report item assessing how much participants worry about the risks of hookah tobacco (1 = Not at all, 7 = Very much). Greater worry about harm is considered a better outcome. The assessment is administered immediately post-intervention, 3-month follow-up, and 6 month follow-up, 6-month follow-up reported.

Outcome measures

Outcome measures
Measure
Control
n=113 Participants
Participants in the control group receive no study messages
Untailored Messages
n=108 Participants
Participants in the untailored message group receive mobile multimedia service messages conveying the risks of hookah tobacco on their mobile phones. Hookah tobacco risk messages: Mobile multimedia messages consisting of text and imagery conveying the risks of hookah tobacco use.
Tailored Messages
n=98 Participants
Participants in the tailored message group receive mobile multimedia service messages conveying the risks of hookah tobacco on their mobile phones that are personalized to their hookah tobacco use behavior and beliefs. Hookah tobacco risk messages: Mobile multimedia messages consisting of text and imagery conveying the risks of hookah tobacco use.
Worry About Harm
4.6 score on a scale
Interval 4.3 to 5.0
4.1 score on a scale
Interval 3.8 to 4.5
4.6 score on a scale
Interval 4.3 to 5.0

PRIMARY outcome

Timeframe: 6 months

Worry about the addictiveness of hookah tobacco is measured using a valid self-report item assessing how much participants worry about becoming addicted to hookah tobacco (1 = Not at all, 7 = very much). Greater perceived addictiveness is considered a better outcome. The assessment is administered immediately post-intervention, 3 month follow-up, and 6 month-follow-up, 6 month follow-up reported.

Outcome measures

Outcome measures
Measure
Control
n=113 Participants
Participants in the control group receive no study messages
Untailored Messages
n=108 Participants
Participants in the untailored message group receive mobile multimedia service messages conveying the risks of hookah tobacco on their mobile phones. Hookah tobacco risk messages: Mobile multimedia messages consisting of text and imagery conveying the risks of hookah tobacco use.
Tailored Messages
n=98 Participants
Participants in the tailored message group receive mobile multimedia service messages conveying the risks of hookah tobacco on their mobile phones that are personalized to their hookah tobacco use behavior and beliefs. Hookah tobacco risk messages: Mobile multimedia messages consisting of text and imagery conveying the risks of hookah tobacco use.
Worry About Addictiveness
3.6 score on a scale
Interval 3.2 to 3.9
3.7 score on a scale
Interval 3.3 to 4.1
3.9 score on a scale
Interval 3.5 to 4.3

PRIMARY outcome

Timeframe: 6-months

Motivation to quit is measured using a valid self-report item assessing how much participants want to quit smoking hookah tobacco right now (1 = Not at all, 7 = Very). Greater motivation to quit is considered a better outcome. The assessment is administered immediately post-intervention, 3 month follow-up, and 6 month follow-up, 6-month follow-up reported.

Outcome measures

Outcome measures
Measure
Control
n=113 Participants
Participants in the control group receive no study messages
Untailored Messages
n=108 Participants
Participants in the untailored message group receive mobile multimedia service messages conveying the risks of hookah tobacco on their mobile phones. Hookah tobacco risk messages: Mobile multimedia messages consisting of text and imagery conveying the risks of hookah tobacco use.
Tailored Messages
n=98 Participants
Participants in the tailored message group receive mobile multimedia service messages conveying the risks of hookah tobacco on their mobile phones that are personalized to their hookah tobacco use behavior and beliefs. Hookah tobacco risk messages: Mobile multimedia messages consisting of text and imagery conveying the risks of hookah tobacco use.
Motivation to Quit
4.0 units on a scale
Interval 3.5 to 4.4
4.0 units on a scale
Interval 3.5 to 4.4
3.5 units on a scale
Interval 3.0 to 4.1

PRIMARY outcome

Timeframe: 6 months

Hookah tobacco use frequency is measured using a valid self-report item assessing how often participants have smoked hookah tobacco in the past 30 days. The item measures the number of days in the past month participants have smoked hookah tobacco. Less frequent hookah tobacco use is considered a better outcome. The assessment is administered immediately post-intervention, 3 month follow-up, and 6 month follow-up, 6-month follow-up reported.

Outcome measures

Outcome measures
Measure
Control
n=113 Participants
Participants in the control group receive no study messages
Untailored Messages
n=108 Participants
Participants in the untailored message group receive mobile multimedia service messages conveying the risks of hookah tobacco on their mobile phones. Hookah tobacco risk messages: Mobile multimedia messages consisting of text and imagery conveying the risks of hookah tobacco use.
Tailored Messages
n=98 Participants
Participants in the tailored message group receive mobile multimedia service messages conveying the risks of hookah tobacco on their mobile phones that are personalized to their hookah tobacco use behavior and beliefs. Hookah tobacco risk messages: Mobile multimedia messages consisting of text and imagery conveying the risks of hookah tobacco use.
Hookah Tobacco Use Frequency
4.3 days in the past month
Interval 3.0 to 5.6
4.0 days in the past month
Interval 2.6 to 5.2
3.5 days in the past month
Interval 2.0 to 5.0

PRIMARY outcome

Timeframe: 6 months

Hookah tobacco cessation is measured using a single valid self-report item assessing if participants have stopped smoking hookah tobacco completely. The item asks if participants have completely stopped smoking hookah tobacco based on a yes/no response. Quitting hookah tobacco use (i.e., responses of "yes") is considered a better outcome. The assessment is administered immediately post intervention, 3 month follow-up, and 6 month follow-up, 6-month follow-up data reported.

Outcome measures

Outcome measures
Measure
Control
n=113 Participants
Participants in the control group receive no study messages
Untailored Messages
n=108 Participants
Participants in the untailored message group receive mobile multimedia service messages conveying the risks of hookah tobacco on their mobile phones. Hookah tobacco risk messages: Mobile multimedia messages consisting of text and imagery conveying the risks of hookah tobacco use.
Tailored Messages
n=98 Participants
Participants in the tailored message group receive mobile multimedia service messages conveying the risks of hookah tobacco on their mobile phones that are personalized to their hookah tobacco use behavior and beliefs. Hookah tobacco risk messages: Mobile multimedia messages consisting of text and imagery conveying the risks of hookah tobacco use.
Percent of Participants Who Quit Smoking Hookah Tobacco
29.20 percentage of participants
37.96 percentage of participants
48.98 percentage of participants

Adverse Events

Control

Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths

Untailored Messages

Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths

Tailored Messages

Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths

Serious adverse events

Adverse event data not reported

Other adverse events

Adverse event data not reported

Additional Information

Darren Mays

Georgetown University

Phone: 2026878937

Results disclosure agreements

  • Principal investigator is a sponsor employee
  • Publication restrictions are in place