Social Norms and Priming to Improve Adherence to Antiretroviral Therapy and Retention in Care
NCT ID: NCT02938533
Last Updated: 2017-10-30
Study Results
The study team has not published outcome measurements, participant flow, or safety data for this trial yet. Check back later for updates.
Basic Information
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COMPLETED
NA
438 participants
INTERVENTIONAL
2015-08-31
2016-07-31
Brief Summary
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Detailed Description
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Conditions
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Study Design
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RANDOMIZED
PARALLEL
HEALTH_SERVICES_RESEARCH
NONE
Study Groups
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Standard of Care
Standard HIV primary care services available at HIV care and treatment clinics in Tanzania.
No interventions assigned to this group
Behavioral Intervention Using Social Norms and Priming
Patients in this arm may have been exposed to the behavioral intervention, which included the following components: 1) visual feedback about clinic-level retention in care through an interactive poster; 2) a self-relevant priming image that appeared on all components; and 3) a take-home item (i.e., pillbox or calendar) with the priming image.
Intervention
The intervention includes a clinic-based component and a take-home component. All components include the priming image of a Baobab tree. The clinic-based component is an interactive poster that rewarded appointment attendance. Patients who attend three consecutive on-time visits are congratulated and given a colored sticker to place on a poster that is publicly displayed at the clinic. In one clinic, the take-home component is a 2015 calendar in Kiswahili that contained the priming Baobab image. In the other clinic, the take-home component is a small plastic pillbox featuring the Baobab logo.
Interventions
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Intervention
The intervention includes a clinic-based component and a take-home component. All components include the priming image of a Baobab tree. The clinic-based component is an interactive poster that rewarded appointment attendance. Patients who attend three consecutive on-time visits are congratulated and given a colored sticker to place on a poster that is publicly displayed at the clinic. In one clinic, the take-home component is a 2015 calendar in Kiswahili that contained the priming Baobab image. In the other clinic, the take-home component is a small plastic pillbox featuring the Baobab logo.
Eligibility Criteria
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Inclusion Criteria
2. Living with HIV infection
3. Receiving HIV primary care at one of the two study clinics
18 Years
ALL
No
Sponsors
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Ministry of Health, Tanzania
OTHER_GOV
Mexican National Institute of Public Health
OTHER_GOV
University of California, Berkeley
OTHER
Responsible Party
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Principal Investigators
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Sandra I McCoy, PhD
Role: PRINCIPAL_INVESTIGATOR
University of California, Berkeley
Locations
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Bugsi Dispensary
Kahama, Shinyanga, Tanzania
Tinde Health Center
Shinyanga, , Tanzania
Countries
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References
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McCoy SI, Fahey C, Rao A, Kapologwe N, Njau PF, Bautista-Arredondo S. Pilot study of a multi-pronged intervention using social norms and priming to improve adherence to antiretroviral therapy and retention in care among adults living with HIV in Tanzania. PLoS One. 2017 May 9;12(5):e0177394. doi: 10.1371/journal.pone.0177394. eCollection 2017.
Other Identifiers
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OPP1118511
Identifier Type: -
Identifier Source: org_study_id