Trial Outcomes & Findings for Crowdsourcing A Public Health Campaign (NCT NCT02796963)
NCT ID: NCT02796963
Last Updated: 2019-08-28
Results Overview
This will be assessed by self-report during a follow-up survey
Recruitment status
COMPLETED
Study phase
NA
Target enrollment
1381 participants
Primary outcome timeframe
From implementation roll-out to three months after implementation of crowdsourced intervention
Results posted on
2019-08-28
Participant Flow
Participants were recruited from July 28, 2016, and followed until August 21, 2017. A total of 1,381 participants were enrolled. Of these, 203, 139, 134 and 203 were recruited from Guangzhou, Jiangmen, Zhuhai and Shenzhen, respectively, while 180, 189, 182 and 151 were recruited from Yantai, Jinan, Qingdao and Jining, respectively.
Overall, the survey link was clicked 36,863 times from 25,141 independent Internet Protocol (IP) addresses, and a total of 2,112 eligible participants finished the questionnaire (many people clicked the survey link but withdrew before the eligible screening). Among these 2,112 participants, 1381 were eligible for the study.
Unit of analysis: City
Participant milestones
| Measure |
Immediate Intervention
Based on the pre-determined randomization schedule, 383 participants from Guangzhou and Yantai were assigned to the first intervention group to receive a crowdsourced intervention in months 1-3.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 1
Based on the pre-determined randomization schedule, 328 participants from Jiangmen and Jinan were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 4-6.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 2
Based on the pre-determined randomization schedule, 316 participants from Zhuhai and Qingdao were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 7-9.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 3
Based on the pre-determined randomization schedule, 354 participants from Shenzhen and Jining were assigned to delayed intervention group 3 to receive a crowdsourced intervention in months 10-12.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
|---|---|---|---|---|
|
Overall Study
STARTED
|
383 2
|
328 2
|
316 2
|
354 2
|
|
Overall Study
First Follow up
|
293 2
|
279 2
|
257 2
|
291 2
|
|
Overall Study
Second Follow up
|
280 2
|
260 2
|
255 2
|
293 2
|
|
Overall Study
Third Follow up
|
276 2
|
237 2
|
245 2
|
286 2
|
|
Overall Study
Fourth Follow up
|
275 2
|
233 2
|
236 2
|
263 2
|
|
Overall Study
HIV Sero Converted
|
19 2
|
19 2
|
11 2
|
19 2
|
|
Overall Study
COMPLETED
|
294 2
|
252 2
|
247 2
|
282 2
|
|
Overall Study
NOT COMPLETED
|
89 0
|
76 0
|
69 0
|
72 0
|
Reasons for withdrawal
| Measure |
Immediate Intervention
Based on the pre-determined randomization schedule, 383 participants from Guangzhou and Yantai were assigned to the first intervention group to receive a crowdsourced intervention in months 1-3.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 1
Based on the pre-determined randomization schedule, 328 participants from Jiangmen and Jinan were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 4-6.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 2
Based on the pre-determined randomization schedule, 316 participants from Zhuhai and Qingdao were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 7-9.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 3
Based on the pre-determined randomization schedule, 354 participants from Shenzhen and Jining were assigned to delayed intervention group 3 to receive a crowdsourced intervention in months 10-12.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
|---|---|---|---|---|
|
Overall Study
Lost to Follow-up
|
89
|
76
|
69
|
72
|
Baseline Characteristics
Crowdsourcing A Public Health Campaign
Baseline characteristics by cohort
| Measure |
Immediate Intervention
n=383 Participants
Guangzhou and Yantai city. Intervention in months 1-3: A crowdsourcing contest to solicit optimal images/concepts/taglines; a designathon to formulate optimal HIV testing campaigns; a process of localization unique to each of the eight cities.
|
Delayed Intervention 1
n=328 Participants
Jiangmen and Jinan city. Intervention in months 4-6: A crowdsourcing contest to solicit optimal images/concepts/taglines; a designathon to formulate optimal HIV testing campaigns; a process of localization unique to each of the eight cities.
|
Delayed Intervention 2
n=316 Participants
Zhuhai and Qingdao city. Intervention in months 7-9: A crowdsourcing contest to solicit optimal images/concepts/taglines; a designathon to formulate optimal HIV testing campaigns; a process of localization unique to each of the eight cities.
|
Delayed Intervention 3
n=354 Participants
Shenzhen and Jining city. Intervention in months 10-12: A crowdsourcing contest to solicit optimal images/concepts/taglines; a designathon to formulate optimal HIV testing campaigns; a process of localization unique to each of the eight cities.
|
Total
n=1381 Participants
Total of all reporting groups
|
|---|---|---|---|---|---|
|
Age, Customized
16-20 years
|
65 Participants
n=5 Participants
|
78 Participants
n=7 Participants
|
81 Participants
n=5 Participants
|
87 Participants
n=4 Participants
|
311 Participants
n=21 Participants
|
|
Age, Customized
21-25 years
|
146 Participants
n=5 Participants
|
118 Participants
n=7 Participants
|
94 Participants
n=5 Participants
|
111 Participants
n=4 Participants
|
469 Participants
n=21 Participants
|
|
Age, Customized
26-30 years
|
100 Participants
n=5 Participants
|
80 Participants
n=7 Participants
|
80 Participants
n=5 Participants
|
95 Participants
n=4 Participants
|
355 Participants
n=21 Participants
|
|
Age, Customized
>30 years
|
72 Participants
n=5 Participants
|
52 Participants
n=7 Participants
|
61 Participants
n=5 Participants
|
61 Participants
n=4 Participants
|
246 Participants
n=21 Participants
|
|
Sex/Gender, Customized
Male
|
364 Participants
n=5 Participants
|
314 Participants
n=7 Participants
|
301 Participants
n=5 Participants
|
334 Participants
n=4 Participants
|
1313 Participants
n=21 Participants
|
|
Sex/Gender, Customized
Transgender individuals
|
19 Participants
n=5 Participants
|
14 Participants
n=7 Participants
|
15 Participants
n=5 Participants
|
20 Participants
n=4 Participants
|
68 Participants
n=21 Participants
|
|
Race/Ethnicity, Customized
Asian
|
383 Participants
n=5 Participants
|
328 Participants
n=7 Participants
|
316 Participants
n=5 Participants
|
354 Participants
n=4 Participants
|
1381 Participants
n=21 Participants
|
|
Region of Enrollment
China
|
383 Participants
n=5 Participants
|
328 Participants
n=7 Participants
|
316 Participants
n=5 Participants
|
354 Participants
n=4 Participants
|
1381 Participants
n=21 Participants
|
|
Marital Status
Never married
|
337 Participants
n=5 Participants
|
290 Participants
n=7 Participants
|
268 Participants
n=5 Participants
|
299 Participants
n=4 Participants
|
1194 Participants
n=21 Participants
|
|
Marital Status
Married
|
46 Participants
n=5 Participants
|
38 Participants
n=7 Participants
|
48 Participants
n=5 Participants
|
55 Participants
n=4 Participants
|
187 Participants
n=21 Participants
|
|
Annual income, US$
<3000
|
75 Participants
n=5 Participants
|
82 Participants
n=7 Participants
|
64 Participants
n=5 Participants
|
64 Participants
n=4 Participants
|
285 Participants
n=21 Participants
|
|
Annual income, US$
3000-6000
|
75 Participants
n=5 Participants
|
86 Participants
n=7 Participants
|
71 Participants
n=5 Participants
|
67 Participants
n=4 Participants
|
299 Participants
n=21 Participants
|
|
Annual income, US$
6001-9500
|
133 Participants
n=5 Participants
|
88 Participants
n=7 Participants
|
93 Participants
n=5 Participants
|
120 Participants
n=4 Participants
|
434 Participants
n=21 Participants
|
|
Annual income, US$
9501-12500
|
65 Participants
n=5 Participants
|
50 Participants
n=7 Participants
|
52 Participants
n=5 Participants
|
67 Participants
n=4 Participants
|
234 Participants
n=21 Participants
|
|
Annual income, US$
>12500
|
35 Participants
n=5 Participants
|
22 Participants
n=7 Participants
|
36 Participants
n=5 Participants
|
36 Participants
n=4 Participants
|
129 Participants
n=21 Participants
|
|
Highest education
High school or below
|
132 Participants
n=5 Participants
|
106 Participants
n=7 Participants
|
118 Participants
n=5 Participants
|
127 Participants
n=4 Participants
|
483 Participants
n=21 Participants
|
|
Highest education
College or beyond
|
251 Participants
n=5 Participants
|
222 Participants
n=7 Participants
|
198 Participants
n=5 Participants
|
227 Participants
n=4 Participants
|
898 Participants
n=21 Participants
|
|
Sexual orientation
Gay
|
296 Participants
n=5 Participants
|
225 Participants
n=7 Participants
|
230 Participants
n=5 Participants
|
229 Participants
n=4 Participants
|
980 Participants
n=21 Participants
|
|
Sexual orientation
Bisexual
|
87 Participants
n=5 Participants
|
103 Participants
n=7 Participants
|
86 Participants
n=5 Participants
|
125 Participants
n=4 Participants
|
401 Participants
n=21 Participants
|
|
Disclosure of sexual orientation
Disclosed to others
|
262 Participants
n=5 Participants
|
205 Participants
n=7 Participants
|
209 Participants
n=5 Participants
|
222 Participants
n=4 Participants
|
898 Participants
n=21 Participants
|
|
Disclosure of sexual orientation
Not disclosed to others
|
121 Participants
n=5 Participants
|
123 Participants
n=7 Participants
|
107 Participants
n=5 Participants
|
132 Participants
n=4 Participants
|
483 Participants
n=21 Participants
|
|
Condomless sex
No
|
101 Participants
n=5 Participants
|
92 Participants
n=7 Participants
|
85 Participants
n=5 Participants
|
98 Participants
n=4 Participants
|
376 Participants
n=21 Participants
|
|
Condomless sex
Yes
|
282 Participants
n=5 Participants
|
236 Participants
n=7 Participants
|
231 Participants
n=5 Participants
|
256 Participants
n=4 Participants
|
1005 Participants
n=21 Participants
|
|
Syphilis testing
No
|
360 Participants
n=5 Participants
|
317 Participants
n=7 Participants
|
301 Participants
n=5 Participants
|
335 Participants
n=4 Participants
|
1313 Participants
n=21 Participants
|
|
Syphilis testing
Yes
|
23 Participants
n=5 Participants
|
11 Participants
n=7 Participants
|
15 Participants
n=5 Participants
|
19 Participants
n=4 Participants
|
68 Participants
n=21 Participants
|
PRIMARY outcome
Timeframe: From implementation roll-out to three months after implementation of crowdsourced interventionThis will be assessed by self-report during a follow-up survey
Outcome measures
| Measure |
Immediate Intervention
n=293 Participants
Based on the pre-determined randomization schedule, 383 participants from Guangzhou and Yantai were assigned to the first intervention group to receive a crowdsourced intervention in months 1-3.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 3
n=263 Participants
Based on the pre-determined randomization schedule, 354 participants from Shenzhen and Jining were assigned to delayed intervention group 3 to receive a crowdsourced intervention in months 10-12.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 1
n=260 Participants
Based on the pre-determined randomization schedule, 328 participants from Jiangmen and Jinan were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 4-6.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 2
n=245 Participants
Based on the pre-determined randomization schedule, 316 participants from Zhuhai and Qingdao were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 7-9.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
|---|---|---|---|---|
|
Number of Men Who Have Sex With Men (MSM) Reporting HIV Testing in the Past Three Months
|
56 Participants
|
128 Participants
|
85 Participants
|
122 Participants
|
SECONDARY outcome
Timeframe: From implementation roll-out to three months after implementation of crowdsourced interventionOutcome measures
| Measure |
Immediate Intervention
n=293 Participants
Based on the pre-determined randomization schedule, 383 participants from Guangzhou and Yantai were assigned to the first intervention group to receive a crowdsourced intervention in months 1-3.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 3
n=263 Participants
Based on the pre-determined randomization schedule, 354 participants from Shenzhen and Jining were assigned to delayed intervention group 3 to receive a crowdsourced intervention in months 10-12.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 1
n=260 Participants
Based on the pre-determined randomization schedule, 328 participants from Jiangmen and Jinan were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 4-6.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 2
n=245 Participants
Based on the pre-determined randomization schedule, 316 participants from Zhuhai and Qingdao were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 7-9.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
|---|---|---|---|---|
|
Number of Men Reporting Condomless Sex at 3 Months Post-intervention
|
74 Participants
|
60 Participants
|
52 Participants
|
62 Participants
|
SECONDARY outcome
Timeframe: From implementation roll-out to three months after implementation of crowdsourced interventionHIV testing social norms will be measured using six survey items that are each on a five-point Likert scale. Increased HIV testing social norms will be defined as having an increase from baseline in any two of these six survey items and dichotomized accordingly. Number of men who report higher score of social norms when comparing their pre-intervention and post-intervention values
Outcome measures
| Measure |
Immediate Intervention
n=293 Participants
Based on the pre-determined randomization schedule, 383 participants from Guangzhou and Yantai were assigned to the first intervention group to receive a crowdsourced intervention in months 1-3.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 3
n=263 Participants
Based on the pre-determined randomization schedule, 354 participants from Shenzhen and Jining were assigned to delayed intervention group 3 to receive a crowdsourced intervention in months 10-12.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 1
n=260 Participants
Based on the pre-determined randomization schedule, 328 participants from Jiangmen and Jinan were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 4-6.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 2
n=245 Participants
Based on the pre-determined randomization schedule, 316 participants from Zhuhai and Qingdao were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 7-9.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
|---|---|---|---|---|
|
HIV Testing Social Norms
|
214 Participants
|
190 Participants
|
181 Participants
|
175 Participants
|
SECONDARY outcome
Timeframe: From implementation roll-out to three months after implementation of crowdsourced interventionNumber of men who report higher levels of self-efficacy when comparing their pre-intervention and post-intervention HIV testing norms
Outcome measures
| Measure |
Immediate Intervention
n=293 Participants
Based on the pre-determined randomization schedule, 383 participants from Guangzhou and Yantai were assigned to the first intervention group to receive a crowdsourced intervention in months 1-3.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 3
n=263 Participants
Based on the pre-determined randomization schedule, 354 participants from Shenzhen and Jining were assigned to delayed intervention group 3 to receive a crowdsourced intervention in months 10-12.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 1
n=260 Participants
Based on the pre-determined randomization schedule, 328 participants from Jiangmen and Jinan were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 4-6.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 2
n=245 Participants
Based on the pre-determined randomization schedule, 316 participants from Zhuhai and Qingdao were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 7-9.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
|---|---|---|---|---|
|
Change in HIV Testing Self-efficacy
|
200 Participants
|
181 Participants
|
173 Participants
|
153 Participants
|
SECONDARY outcome
Timeframe: From implementation roll-out to three months after implementation of crowdsourced interventionNumber of men, defined as an increase in closer affiliation with the MSM community (i.e., tongzhi circle, gay online networks or groups) when comparing their pre-intervention and post-intervention periods.
Outcome measures
| Measure |
Immediate Intervention
n=293 Participants
Based on the pre-determined randomization schedule, 383 participants from Guangzhou and Yantai were assigned to the first intervention group to receive a crowdsourced intervention in months 1-3.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 3
n=263 Participants
Based on the pre-determined randomization schedule, 354 participants from Shenzhen and Jining were assigned to delayed intervention group 3 to receive a crowdsourced intervention in months 10-12.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 1
n=260 Participants
Based on the pre-determined randomization schedule, 328 participants from Jiangmen and Jinan were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 4-6.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 2
n=245 Participants
Based on the pre-determined randomization schedule, 316 participants from Zhuhai and Qingdao were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 7-9.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
|---|---|---|---|---|
|
Community Engagement/ MSM Community Affiliation
|
190 Participants
|
176 Participants
|
148 Participants
|
157 Participants
|
SECONDARY outcome
Timeframe: From implementation roll-out to three months after implementation of crowdsourced interventionOutcome measures
| Measure |
Immediate Intervention
n=293 Participants
Based on the pre-determined randomization schedule, 383 participants from Guangzhou and Yantai were assigned to the first intervention group to receive a crowdsourced intervention in months 1-3.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 3
n=263 Participants
Based on the pre-determined randomization schedule, 354 participants from Shenzhen and Jining were assigned to delayed intervention group 3 to receive a crowdsourced intervention in months 10-12.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 1
n=260 Participants
Based on the pre-determined randomization schedule, 328 participants from Jiangmen and Jinan were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 4-6.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 2
n=245 Participants
Based on the pre-determined randomization schedule, 316 participants from Zhuhai and Qingdao were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 7-9.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
|---|---|---|---|---|
|
Number of Men Reporting Engaged in HIV Testing Community Campaign in the Past 3 Months
|
269 Participants
|
236 Participants
|
246 Participants
|
226 Participants
|
SECONDARY outcome
Timeframe: From implementation roll-out to three months after implementation of crowdsourced interventionOutcome measures
| Measure |
Immediate Intervention
n=293 Participants
Based on the pre-determined randomization schedule, 383 participants from Guangzhou and Yantai were assigned to the first intervention group to receive a crowdsourced intervention in months 1-3.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 3
n=263 Participants
Based on the pre-determined randomization schedule, 354 participants from Shenzhen and Jining were assigned to delayed intervention group 3 to receive a crowdsourced intervention in months 10-12.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 1
n=260 Participants
Based on the pre-determined randomization schedule, 328 participants from Jiangmen and Jinan were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 4-6.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 2
n=245 Participants
Based on the pre-determined randomization schedule, 316 participants from Zhuhai and Qingdao were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 7-9.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
|---|---|---|---|---|
|
Number of Men Reporting Being Self-tested for HIV in the Last 3 Months Post-intervention
|
32 Participants
|
107 Participants
|
68 Participants
|
94 Participants
|
SECONDARY outcome
Timeframe: From implementation roll-out to three months after implementation of crowdsourced interventionMeasured by a 7-item version of the anticipated HIV stigma scale, designed to measure the extent to which participants anticipated negative intrapersonal and interpersonal consequences were they to contract HIV in the future. All seven items were rated on a Likert-type scale (1=Strongly Disagree; 4=Strongly Agree). The mean score is reported, ranged from 1 to 4. Higher values indicate greater anticipated stigma.
Outcome measures
| Measure |
Immediate Intervention
n=293 Participants
Based on the pre-determined randomization schedule, 383 participants from Guangzhou and Yantai were assigned to the first intervention group to receive a crowdsourced intervention in months 1-3.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 3
n=263 Participants
Based on the pre-determined randomization schedule, 354 participants from Shenzhen and Jining were assigned to delayed intervention group 3 to receive a crowdsourced intervention in months 10-12.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 1
n=260 Participants
Based on the pre-determined randomization schedule, 328 participants from Jiangmen and Jinan were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 4-6.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 2
n=245 Participants
Based on the pre-determined randomization schedule, 316 participants from Zhuhai and Qingdao were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 7-9.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
|---|---|---|---|---|
|
Mean Score of Anticipated HIV Stigma
|
2.06 Scores on a scale
Standard Deviation 0.65
|
2.08 Scores on a scale
Standard Deviation 0.69
|
2.06 Scores on a scale
Standard Deviation 0.70
|
2.11 Scores on a scale
Standard Deviation 0.66
|
SECONDARY outcome
Timeframe: From implementation roll-out to three months after implementation of crowdsourced interventionOutcome measures
| Measure |
Immediate Intervention
n=293 Participants
Based on the pre-determined randomization schedule, 383 participants from Guangzhou and Yantai were assigned to the first intervention group to receive a crowdsourced intervention in months 1-3.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 3
n=263 Participants
Based on the pre-determined randomization schedule, 354 participants from Shenzhen and Jining were assigned to delayed intervention group 3 to receive a crowdsourced intervention in months 10-12.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 1
n=260 Participants
Based on the pre-determined randomization schedule, 328 participants from Jiangmen and Jinan were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 4-6.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 2
n=245 Participants
Based on the pre-determined randomization schedule, 316 participants from Zhuhai and Qingdao were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 7-9.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
|---|---|---|---|---|
|
Number of Men Reporting Being Tested for Syphilis in the Last 3 Months Post-intervention
|
22 Participants
|
50 Participants
|
29 Participants
|
37 Participants
|
SECONDARY outcome
Timeframe: From implementation roll-out to three months after implementation of crowdsourced interventionOutcome measures
| Measure |
Immediate Intervention
n=293 Participants
Based on the pre-determined randomization schedule, 383 participants from Guangzhou and Yantai were assigned to the first intervention group to receive a crowdsourced intervention in months 1-3.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 3
n=263 Participants
Based on the pre-determined randomization schedule, 354 participants from Shenzhen and Jining were assigned to delayed intervention group 3 to receive a crowdsourced intervention in months 10-12.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 1
n=260 Participants
Based on the pre-determined randomization schedule, 328 participants from Jiangmen and Jinan were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 4-6.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 2
n=245 Participants
Based on the pre-determined randomization schedule, 316 participants from Zhuhai and Qingdao were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 7-9.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
|---|---|---|---|---|
|
Number of Men Reporting Using Weibo in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing
|
49 Participants
|
46 Participants
|
56 Participants
|
44 Participants
|
SECONDARY outcome
Timeframe: From implementation roll-out to three months after implementation of crowdsourced interventionOutcome measures
| Measure |
Immediate Intervention
n=293 Participants
Based on the pre-determined randomization schedule, 383 participants from Guangzhou and Yantai were assigned to the first intervention group to receive a crowdsourced intervention in months 1-3.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 3
n=263 Participants
Based on the pre-determined randomization schedule, 354 participants from Shenzhen and Jining were assigned to delayed intervention group 3 to receive a crowdsourced intervention in months 10-12.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 1
n=260 Participants
Based on the pre-determined randomization schedule, 328 participants from Jiangmen and Jinan were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 4-6.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 2
n=245 Participants
Based on the pre-determined randomization schedule, 316 participants from Zhuhai and Qingdao were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 7-9.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
|---|---|---|---|---|
|
Number of Men Reporting Using Wechat in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing
|
117 Participants
|
102 Participants
|
101 Participants
|
97 Participants
|
SECONDARY outcome
Timeframe: From implementation roll-out to three months after implementation of crowdsourced interventionOutcome measures
| Measure |
Immediate Intervention
n=293 Participants
Based on the pre-determined randomization schedule, 383 participants from Guangzhou and Yantai were assigned to the first intervention group to receive a crowdsourced intervention in months 1-3.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 3
n=263 Participants
Based on the pre-determined randomization schedule, 354 participants from Shenzhen and Jining were assigned to delayed intervention group 3 to receive a crowdsourced intervention in months 10-12.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 1
n=260 Participants
Based on the pre-determined randomization schedule, 328 participants from Jiangmen and Jinan were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 4-6.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 2
n=245 Participants
Based on the pre-determined randomization schedule, 316 participants from Zhuhai and Qingdao were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 7-9.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
|---|---|---|---|---|
|
Number of Men Reporting Using Tencent QQ (QQ) in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing
|
47 Participants
|
49 Participants
|
71 Participants
|
44 Participants
|
SECONDARY outcome
Timeframe: From implementation roll-out to three months after implementation of crowdsourced interventionFrequency of men, defined as the number of men who reported using mobile apps in the past three months to give or receive information about HIV testing comparing their pre-intervention and post-intervention engagement
Outcome measures
| Measure |
Immediate Intervention
n=293 Participants
Based on the pre-determined randomization schedule, 383 participants from Guangzhou and Yantai were assigned to the first intervention group to receive a crowdsourced intervention in months 1-3.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 3
n=263 Participants
Based on the pre-determined randomization schedule, 354 participants from Shenzhen and Jining were assigned to delayed intervention group 3 to receive a crowdsourced intervention in months 10-12.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 1
n=260 Participants
Based on the pre-determined randomization schedule, 328 participants from Jiangmen and Jinan were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 4-6.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 2
n=245 Participants
Based on the pre-determined randomization schedule, 316 participants from Zhuhai and Qingdao were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 7-9.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
|---|---|---|---|---|
|
Number of Men Reporting Using Mobile Apps in the Past Three Months Post-intervention to Give or Receive Information About HIV Testing
|
71 Participants
|
81 Participants
|
54 Participants
|
63 Participants
|
SECONDARY outcome
Timeframe: From implementation roll-out to three months after implementation of crowdsourced interventionOutcome measures
| Measure |
Immediate Intervention
n=293 Participants
Based on the pre-determined randomization schedule, 383 participants from Guangzhou and Yantai were assigned to the first intervention group to receive a crowdsourced intervention in months 1-3.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 3
n=263 Participants
Based on the pre-determined randomization schedule, 354 participants from Shenzhen and Jining were assigned to delayed intervention group 3 to receive a crowdsourced intervention in months 10-12.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 1
n=260 Participants
Based on the pre-determined randomization schedule, 328 participants from Jiangmen and Jinan were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 4-6.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
Delayed Intervention 2
n=245 Participants
Based on the pre-determined randomization schedule, 316 participants from Zhuhai and Qingdao were assigned to the delayed intervention group 2 to receive a crowdsourced intervention in months 7-9.
Crowdsourced intervention: The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
|
|---|---|---|---|---|
|
Number of Men Reporting Received HIV Self-testing Kits in the Last 3 Months Post-intervention
|
91 Participants
|
120 Participants
|
73 Participants
|
89 Participants
|
Adverse Events
Immediate Intervention
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Delayed Intervention 1
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Delayed Intervention 2
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Delayed Intervention 3
Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths
Serious adverse events
Adverse event data not reported
Other adverse events
Adverse event data not reported
Additional Information
Results disclosure agreements
- Principal investigator is a sponsor employee
- Publication restrictions are in place