Trial Outcomes & Findings for Online WIC Nutrition Education to Promote Farmers' Market Fruit and Vegetable Purchases and Consumption (NCT NCT02565706)

NCT ID: NCT02565706

Last Updated: 2019-10-30

Results Overview

The state WIC agency is providing data on FMNP voucher redemption.

Recruitment status

COMPLETED

Study phase

NA

Target enrollment

744 participants

Primary outcome timeframe

6 months (2015 farmers' market season [June to November 2015])

Results posted on

2019-10-30

Participant Flow

Participant milestones

Participant milestones
Measure
WIC Fresh Start Program
Participants in this arm receive the Fresh Start program. The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) Fresh Start Program: The intervention is an online lesson to promote farmers' market fruit and vegetable (FV) purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education
Participants in this arm receive existing online WIC health education. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
WIC Fresh Start Program (FMNP)
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
Overall Study
STARTED
178
172
193
201
Overall Study
COMPLETED
101
90
104
116
Overall Study
NOT COMPLETED
77
82
89
85

Reasons for withdrawal

Reasons for withdrawal
Measure
WIC Fresh Start Program
Participants in this arm receive the Fresh Start program. The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) Fresh Start Program: The intervention is an online lesson to promote farmers' market fruit and vegetable (FV) purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education
Participants in this arm receive existing online WIC health education. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
WIC Fresh Start Program (FMNP)
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
Overall Study
Withdrawal by Subject
5
7
7
11
Overall Study
Lost to Follow-up
72
75
82
74

Baseline Characteristics

Online WIC Nutrition Education to Promote Farmers' Market Fruit and Vegetable Purchases and Consumption

Baseline characteristics by cohort

Baseline characteristics by cohort
Measure
WIC Fresh Start Program
n=178 Participants
Participants in this arm receive the Fresh Start program. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education
n=172 Participants
Participants in this arm receive existing online WIC health education. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
WIC Fresh Start Program (FMNP)
n=193 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=201 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
Total
n=744 Participants
Total of all reporting groups
Age, Continuous
28.83 years
STANDARD_DEVIATION 7.31 • n=5 Participants
28.89 years
STANDARD_DEVIATION 6.56 • n=7 Participants
29.25 years
STANDARD_DEVIATION 6.44 • n=5 Participants
28.91 years
STANDARD_DEVIATION 7.03 • n=4 Participants
28.97 years
STANDARD_DEVIATION 6.83 • n=21 Participants
Sex: Female, Male
Female
178 Participants
n=5 Participants
172 Participants
n=7 Participants
193 Participants
n=5 Participants
201 Participants
n=4 Participants
744 Participants
n=21 Participants
Sex: Female, Male
Male
0 Participants
n=5 Participants
0 Participants
n=7 Participants
0 Participants
n=5 Participants
0 Participants
n=4 Participants
0 Participants
n=21 Participants
Race/Ethnicity, Customized
African American
59 Participants
n=5 Participants
47 Participants
n=7 Participants
47 Participants
n=5 Participants
68 Participants
n=4 Participants
221 Participants
n=21 Participants
Race/Ethnicity, Customized
Hispanic
103 Participants
n=5 Participants
99 Participants
n=7 Participants
124 Participants
n=5 Participants
110 Participants
n=4 Participants
436 Participants
n=21 Participants
Race/Ethnicity, Customized
White or other
9 Participants
n=5 Participants
22 Participants
n=7 Participants
17 Participants
n=5 Participants
18 Participants
n=4 Participants
66 Participants
n=21 Participants
Race/Ethnicity, Customized
Two or more races
4 Participants
n=5 Participants
3 Participants
n=7 Participants
3 Participants
n=5 Participants
4 Participants
n=4 Participants
14 Participants
n=21 Participants
Race/Ethnicity, Customized
Missing
3 Participants
n=5 Participants
1 Participants
n=7 Participants
2 Participants
n=5 Participants
1 Participants
n=4 Participants
7 Participants
n=21 Participants
Region of Enrollment
United States
178 participants
n=5 Participants
172 participants
n=7 Participants
193 participants
n=5 Participants
201 participants
n=4 Participants
744 participants
n=21 Participants

PRIMARY outcome

Timeframe: 6 months (2015 farmers' market season [June to November 2015])

The state WIC agency is providing data on FMNP voucher redemption.

Outcome measures

Outcome measures
Measure
WIC Fresh Start Program (FMNP)
n=193 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=201 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
WIC Fresh Start Program (FMNP)
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
Number of Participants Who Redeemed FMNP Vouchers
84 participants
77 participants

PRIMARY outcome

Timeframe: Pretest, posttest (2 weeks after pretest), and 3- and 6-month follow-up

Times per day fruits and vegetable are consumed as assessed by a validated food frequency questionnaire.

Outcome measures

Outcome measures
Measure
WIC Fresh Start Program (FMNP)
n=178 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=172 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
WIC Fresh Start Program (FMNP)
n=193 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=201 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
Frequency of Fruit and Vegetable Intake
Posttest
3.71 Times per day consumed
Standard Error .18
4.00 Times per day consumed
Standard Error .18
3.88 Times per day consumed
Standard Error .16
3.90 Times per day consumed
Standard Error .17
Frequency of Fruit and Vegetable Intake
3-month follow-up
3.85 Times per day consumed
Standard Error .19
3.44 Times per day consumed
Standard Error .20
3.70 Times per day consumed
Standard Error .18
3.51 Times per day consumed
Standard Error .17
Frequency of Fruit and Vegetable Intake
6-month follow-up
3.90 Times per day consumed
Standard Error .22
3.78 Times per day consumed
Standard Error .23
3.41 Times per day consumed
Standard Error .21
3.26 Times per day consumed
Standard Error .20

PRIMARY outcome

Timeframe: Pretest, posttest, and 3- and 6-month follow-up

Population: Data are reported for the 6-month follow-up assessment.

Cups per day consumed of fruits and vegetables as assessed by a validated fruit and vegetable screener.

Outcome measures

Outcome measures
Measure
WIC Fresh Start Program (FMNP)
n=178 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=172 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
WIC Fresh Start Program (FMNP)
n=193 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=201 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
Quantity of Fruit and Vegetable Intake
Posttest
4.49 Cups per day consumed
Standard Error .21
4.61 Cups per day consumed
Standard Error .21
4.54 Cups per day consumed
Standard Error .19
4.44 Cups per day consumed
Standard Error .19
Quantity of Fruit and Vegetable Intake
3-month follow-up
4.87 Cups per day consumed
Standard Error .23
4.67 Cups per day consumed
Standard Error .23
4.93 Cups per day consumed
Standard Error .21
4.75 Cups per day consumed
Standard Error .20
Quantity of Fruit and Vegetable Intake
6-month follow-up
4.74 Cups per day consumed
Standard Error .26
4.91 Cups per day consumed
Standard Error .27
4.76 Cups per day consumed
Standard Error .24
4.88 Cups per day consumed
Standard Error .23

SECONDARY outcome

Timeframe: 6 months (2015 farmers' market season [June to November 2015])

The state WIC agency is providing data on cash value voucher redemption.

Outcome measures

Outcome measures
Measure
WIC Fresh Start Program (FMNP)
n=371 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=373 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
WIC Fresh Start Program (FMNP)
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
Number of Participants Who Redeemed Cash Value Vouchers at Farmers' Markets
7 Participants
1 Participants

SECONDARY outcome

Timeframe: Pretest, posttest, and 3- and 6-month follow-up

Index of Knowledge of the FMNP Score range: 0-6 Higher scores indicates greater knowledge

Outcome measures

Outcome measures
Measure
WIC Fresh Start Program (FMNP)
n=178 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=172 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
WIC Fresh Start Program (FMNP)
n=193 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=201 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
Response to Survey Items Assessing Knowledge of the WIC Farmers' Market Nutrition Program Using a True/False Format.
6-month follow-up
4.67 Units on a scale
Standard Error .10
4.82 Units on a scale
Standard Error .10
5.11 Units on a scale
Standard Error .09
4.90 Units on a scale
Standard Error .09
Response to Survey Items Assessing Knowledge of the WIC Farmers' Market Nutrition Program Using a True/False Format.
Posttest
4.88 Units on a scale
Standard Error .08
4.45 Units on a scale
Standard Error .08
5.07 Units on a scale
Standard Error .07
4.85 Units on a scale
Standard Error .07
Response to Survey Items Assessing Knowledge of the WIC Farmers' Market Nutrition Program Using a True/False Format.
3-month follow-up
4.79 Units on a scale
Standard Error .09
4.71 Units on a scale
Standard Error .09
5.07 Units on a scale
Standard Error .08
5.01 Units on a scale
Standard Error .08

SECONDARY outcome

Timeframe: Pretest, posttest, and 3- and 6-month follow-up

Population: The WIC Fresh Start Program (FMNP) arm is being compared with each other study arm for this analysis.

Knowledge of a farmers' market with farmers approved by WIC to accept WIC farmers' Market Nutrition Program and Cash Value vouchers Scores: No (0) and yes (1). Higher scores (yes responses) indicate that the respondent knows of a farmers' market with farmers approved by WIC to accept WIC farmers' Market Nutrition Program and Cash Value vouchers. Odds ratios and 95% confidence intervals indicate the likelihood of the outcome (knowledge of such markets) among those in the WIC Fresh Start (FMNP) arm relative to the comparator arm.

Outcome measures

Outcome measures
Measure
WIC Fresh Start Program (FMNP)
n=178 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=172 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
WIC Fresh Start Program (FMNP)
n=201 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
Response to an Item Assessing Knowledge of WIC-authorized Farmers' Markets Using a Yes/no Format.
Posttest
1.85 Odds ratio
Interval 0.95 to 3.58
4.51 Odds ratio
Interval 2.42 to 8.42
2.44 Odds ratio
Interval 1.29 to 4.62
Response to an Item Assessing Knowledge of WIC-authorized Farmers' Markets Using a Yes/no Format.
3-month follow-up
2.25 Odds ratio
Interval 1.04 to 4.9
5.06 Odds ratio
Interval 2.4 to 10.69
2.18 Odds ratio
Interval 1.01 to 4.71
Response to an Item Assessing Knowledge of WIC-authorized Farmers' Markets Using a Yes/no Format.
6-month follow-up
1.50 Odds ratio
Interval 0.64 to 3.52
4.41 Odds ratio
Interval 2.0 to 9.71
1.52 Odds ratio
Interval 0.68 to 3.42

SECONDARY outcome

Timeframe: Pretest, posttest, and 3- and 6-month follow-up

Attitudes towards Farmers' Market Fruits and Vegetables Score range: 6-42 Higher scores indicate more favorable attitudes

Outcome measures

Outcome measures
Measure
WIC Fresh Start Program (FMNP)
n=178 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=172 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
WIC Fresh Start Program (FMNP)
n=193 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=201 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
Response to Survey Items Assessing Attitudes Towards Farmers' Market Fruits and Vegetables Using 7-point Likert Rating Scales.
Posttest
12.27 Units on a scale
Standard Error .66
10.70 Units on a scale
Standard Error .65
11.05 Units on a scale
Standard Error .59
11.10 Units on a scale
Standard Error .60
Response to Survey Items Assessing Attitudes Towards Farmers' Market Fruits and Vegetables Using 7-point Likert Rating Scales.
3-month follow-up
11.92 Units on a scale
Standard Error .70
11.48 Units on a scale
Standard Error .73
10.24 Units on a scale
Standard Error .65
11.42 Units on a scale
Standard Error .63
Response to Survey Items Assessing Attitudes Towards Farmers' Market Fruits and Vegetables Using 7-point Likert Rating Scales.
6-month follow-up
12.03 Units on a scale
Standard Error .78
11.45 Units on a scale
Standard Error .81
10.19 Units on a scale
Standard Error .73
12.27 Units on a scale
Standard Error .70

SECONDARY outcome

Timeframe: Pretest, posttest, and 3- and 6-month follow-up

Familiarity with Locally Grown Seasonal Items Score range: 0-3 Higher scores indicate greater familiarity

Outcome measures

Outcome measures
Measure
WIC Fresh Start Program (FMNP)
n=178 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=172 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
WIC Fresh Start Program (FMNP)
n=193 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=201 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
Response to Survey Items Assessing Awareness of Locally Grown, Seasonal Fruits and Vegetables Using a Yes/no Format.
Posttest
2.81 Units on a scale
Standard Error .05
2.70 Units on a scale
Standard Error .05
2.82 Units on a scale
Standard Error .04
2.67 Units on a scale
Standard Error .04
Response to Survey Items Assessing Awareness of Locally Grown, Seasonal Fruits and Vegetables Using a Yes/no Format.
3-month follow-up
2.79 Units on a scale
Standard Error .05
2.76 Units on a scale
Standard Error .05
2.86 Units on a scale
Standard Error .05
2.75 Units on a scale
Standard Error .05
Response to Survey Items Assessing Awareness of Locally Grown, Seasonal Fruits and Vegetables Using a Yes/no Format.
6-month follow-up
2.81 Units on a scale
Standard Error .06
2.80 Units on a scale
Standard Error .06
2.93 Units on a scale
Standard Error .05
2.70 Units on a scale
Standard Error .05

SECONDARY outcome

Timeframe: Pretest, posttest, and 3- and 6-month follow-up

Fruit and Vegetable Food Safety Skills Score range: 19-85 Higher scores indicate greater skills

Outcome measures

Outcome measures
Measure
WIC Fresh Start Program (FMNP)
n=178 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=172 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
WIC Fresh Start Program (FMNP)
n=193 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=201 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
Response to Survey Items Assessing Fruit and Vegetable Food Safety Skills Using 7-point Likert Rating Scales.
Posttest
67.80 Units on a scale
Standard Error .92
63.99 Units on a scale
Standard Error .91
68.47 Units on a scale
Standard Error .82
63.49 Units on a scale
Standard Error .84
Response to Survey Items Assessing Fruit and Vegetable Food Safety Skills Using 7-point Likert Rating Scales.
3-month follow-up
66.70 Units on a scale
Standard Error .98
64.13 Units on a scale
Standard Error 1.01
66.58 Units on a scale
Standard Error .91
62.59 Units on a scale
Standard Error .88
Response to Survey Items Assessing Fruit and Vegetable Food Safety Skills Using 7-point Likert Rating Scales.
6-month follow-up
69.11 Units on a scale
Standard Error 1.10
66.13 Units on a scale
Standard Error 1.13
66.44 Units on a scale
Standard Error 1.02
65.23 Units on a scale
Standard Error .80

SECONDARY outcome

Timeframe: Pretest, posttest, and 3- and 6-month follow-up

Farmers' Market Asking Skills Score range: 0-3 Higher scores indicate greater skills

Outcome measures

Outcome measures
Measure
WIC Fresh Start Program (FMNP)
n=178 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=172 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
WIC Fresh Start Program (FMNP)
n=193 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=201 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
Response to Survey Items Assessing Farmers' Market Asking Skills Using a Yes/no Format.
Posttest
.55 Units on a scale
Standard Error .33
.45 Units on a scale
Standard Error .32
.92 Units on a scale
Standard Error .25
1.14 Units on a scale
Standard Error .28
Response to Survey Items Assessing Farmers' Market Asking Skills Using a Yes/no Format.
3-month follow-up
.49 Units on a scale
Standard Error .35
1.31 Units on a scale
Standard Error .56
.85 Units on a scale
Standard Error .33
.68 Units on a scale
Standard Error .34
Response to Survey Items Assessing Farmers' Market Asking Skills Using a Yes/no Format.
6-month follow-up
1.29 Units on a scale
Standard Error .40
1.30 Units on a scale
Standard Error .59
1.31 Units on a scale
Standard Error .45
1.60 Units on a scale
Standard Error .46

SECONDARY outcome

Timeframe: Pretest, posttest, and 3- and 6-month follow-up

Positive Outcome Expectations for Consuming Locally Grown Fruit and Vegetables Score range:0-3 Higher scores indicate more favorable ratings

Outcome measures

Outcome measures
Measure
WIC Fresh Start Program (FMNP)
n=178 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=172 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
WIC Fresh Start Program (FMNP)
n=193 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=201 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
Response to Survey Items Assessing Positive Outcome Expectations for Consuming Locally Grown Fruits and Vegetables Using a Yes/no Format.
6-month follow-up
2.95 Units on a scale
Standard Error .04
2.97 Units on a scale
Standard Error .04
2.97 Units on a scale
Standard Error .04
2.96 Units on a scale
Standard Error .03
Response to Survey Items Assessing Positive Outcome Expectations for Consuming Locally Grown Fruits and Vegetables Using a Yes/no Format.
Posttest
2.91 Units on a scale
Standard Error .03
2.86 Units on a scale
Standard Error .03
2.93 Units on a scale
Standard Error .03
2.88 Units on a scale
Standard Error .03
Response to Survey Items Assessing Positive Outcome Expectations for Consuming Locally Grown Fruits and Vegetables Using a Yes/no Format.
3-month follow-up
2.85 Units on a scale
Standard Error .03
2.92 Units on a scale
Standard Error .04
2.92 Units on a scale
Standard Error .03
2.90 Units on a scale
Standard Error .03

SECONDARY outcome

Timeframe: Pretest, posttest, and 3- and 6-month follow-up

Population: The WIC Fresh Start (FMNP) arm is being compared with the three other study arms.

Lifetime Farmers' Market Fruit and Vegetable Purchases Scores: No (0), Yes (1). Higher scores (yes responses) indicate indicate that the respondent has ever purchased fruits and vegetables at a farmers' market. Odds ratios and 95% confidence intervals indicate the likelihood of the outcome (having ever purchased fruits and vegetables at a farmers' market) among those in the WIC Fresh Start (FMNP) arm relative to the comparator arm.

Outcome measures

Outcome measures
Measure
WIC Fresh Start Program (FMNP)
n=178 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=172 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
WIC Fresh Start Program (FMNP)
n=201 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
Response to an Item Assessing Whether the Participant Ever Purchased Fruits and Vegetables at a Farmers' Market Using a Yes/no Format.
Posttest
1.78 Odds ratio
Interval 0.9 to 3.53
1.06 Odds ratio
Interval 0.52 to 2.17
1.31 Odds ratio
Interval 0.66 to 2.58
Response to an Item Assessing Whether the Participant Ever Purchased Fruits and Vegetables at a Farmers' Market Using a Yes/no Format.
3-month follow-up
8.70 Odds ratio
Interval 3.06 to 25.0
6.04 Odds ratio
Interval 2.06 to 17.76
3.36 Odds ratio
Interval 1.13 to 10.04
Response to an Item Assessing Whether the Participant Ever Purchased Fruits and Vegetables at a Farmers' Market Using a Yes/no Format.
6-month follow-up
1.65 Odds ratio
Interval 0.61 to 4.48
1.50 Odds ratio
Interval 0.53 to 4.24
1.05 Odds ratio
Interval 0.37 to 2.96

SECONDARY outcome

Timeframe: 2 weeks

Farmers' Market Fruit and Vegetable Preparation Skills Score range:12-84 Higher scores indicate greater skills

Outcome measures

Outcome measures
Measure
WIC Fresh Start Program (FMNP)
n=178 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=172 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
WIC Fresh Start Program (FMNP)
n=193 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=201 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
Response to Survey Items Assessing Farmers' Market Fruit and Vegetable Preparation Skills Using 7-point Likert Rating Scales.
Posttest
72.50 Units on a scale
Standard Error .02
71.72 Units on a scale
Standard Error .91
72.19 Units on a scale
Standard Error .82
69.63 Units on a scale
Standard Error .84
Response to Survey Items Assessing Farmers' Market Fruit and Vegetable Preparation Skills Using 7-point Likert Rating Scales.
3-month follow-up
73.06 Units on a scale
Standard Error .98
72.53 Units on a scale
Standard Error 1.01
72.33 Units on a scale
Standard Error .90
71.55 Units on a scale
Standard Error .97
Response to Survey Items Assessing Farmers' Market Fruit and Vegetable Preparation Skills Using 7-point Likert Rating Scales.
6-month follow-up
73.27 Units on a scale
Standard Error 1.09
73.07 Units on a scale
Standard Error 1.13
72.99 Units on a scale
Standard Error 1.01
71.40 Units on a scale
Standard Error .97

SECONDARY outcome

Timeframe: Pretest, posttest, and 3- and 6-month follow-up

Population: The WIC Fresh Start (FMNP) arm is being compared with the three other study arms.

Recent Farmers' Market Fruit and Vegetable Purchases Scores: No (0), Yes (1). Higher scores (yes responses) indicate that the respondent purchased fruits and vegetables at a farmers' market in the past two weeks. Odds ratios and 95% confidence intervals indicate the likelihood of the outcome (having purchased fruits and vegetables at a farmers' market in the past two weeks) among those in the WIC Fresh Start (FMNP) arm relative to the comparator arm.

Outcome measures

Outcome measures
Measure
WIC Fresh Start Program (FMNP)
n=178 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=172 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
WIC Fresh Start Program (FMNP)
n=201 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
Response to an Item Assessing Whether the Participant Purchased Fruits and Vegetables at a Farmers' Market in the Past Two Weeks Using a Yes/no Format.
6-month follow-up
.44 Odds ratio
Interval 0.17 to 1.13
.68 Odds ratio
Interval 0.25 to 1.9
.78 Odds ratio
Interval 0.3 to 2.04
Response to an Item Assessing Whether the Participant Purchased Fruits and Vegetables at a Farmers' Market in the Past Two Weeks Using a Yes/no Format.
Posttest
1.07 Odds ratio
Interval 0.59 to 1.96
2.18 Odds ratio
Interval 1.14 to 4.16
1.25 Odds ratio
Interval 0.71 to 2.21
Response to an Item Assessing Whether the Participant Purchased Fruits and Vegetables at a Farmers' Market in the Past Two Weeks Using a Yes/no Format.
3-month follow-up
.81 Odds ratio
Interval 0.39 to 1.69
2.23 Odds ratio
Interval 0.91 to 5.47
1.07 Odds ratio
Interval 0.53 to 2.16

SECONDARY outcome

Timeframe: Pretest, posttest, and 3- and 6-month follow-up

Population: The WIC Fresh Start Program (FMNP) arm is being compared with the three other study arms.

Intentions to Purchase Fruits and Vegetables at a Farmers' Market Scores: no (0), Yes (1). Higher scores (yes responses) indicate that the respondent intends to purchase fruits and vegetables at a farmers' market in the next two weeks. Odds ratios and 95% confidence intervals indicate the likelihood of the outcome (intending to purchase fruits and vegetables at a farmers' market in the next two weeks) among those in the WIC Fresh Start (FMNP) arm relative to the comparator arm.

Outcome measures

Outcome measures
Measure
WIC Fresh Start Program (FMNP)
n=178 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=172 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
WIC Fresh Start Program (FMNP)
n=201 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
Response to an Item Assessing Behavioral Intentions to Purchase Fruits and Vegetables at a Farmers' Market in the Next Two Weeks Using a Yes/no Format.
Posttest
2.92 Odds ratio
Interval 1.41 to 6.02
5.16 Odds ratio
Interval 2.57 to 10.35
2.02 Odds ratio
Interval 0.97 to 4.22
Response to an Item Assessing Behavioral Intentions to Purchase Fruits and Vegetables at a Farmers' Market in the Next Two Weeks Using a Yes/no Format.
3-month follow-up
2.04 Odds ratio
Interval 1.1 to 3.8
2.35 Odds ratio
Interval 1.25 to 4.41
.98 Odds ratio
Interval 0.52 to 1.87
Response to an Item Assessing Behavioral Intentions to Purchase Fruits and Vegetables at a Farmers' Market in the Next Two Weeks Using a Yes/no Format.
6-month follow-up
.97 Odds ratio
Interval 0.54 to 1.77
.96 Odds ratio
Interval 0.52 to 1.78
1.09 Odds ratio
Interval 0.62 to 1.92

SECONDARY outcome

Timeframe: Pretest, posttest, and 3- and 6-month follow-up

Knowledge of Locally Grown Seasonal Fruits and Vegetables found at Farmers' Markets in July Score range:0-9 Higher scores indicate greater knowledge

Outcome measures

Outcome measures
Measure
WIC Fresh Start Program (FMNP)
n=178 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=172 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
WIC Fresh Start Program (FMNP)
n=193 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=201 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
Response to Survey Items Assessing Knowledge of Locally Grown Seasonal Fruits and Vegetables Found at Farmers' Markets in July Using a Yes/no Format.
Posttest
8.08 Units on a scale
Standard Error .11
7.99 Units on a scale
Standard Error .11
8.22 Units on a scale
Standard Error .11
7.80 Units on a scale
Standard Error .10
Response to Survey Items Assessing Knowledge of Locally Grown Seasonal Fruits and Vegetables Found at Farmers' Markets in July Using a Yes/no Format.
3-month follow-up
8.14 Units on a scale
Standard Error .12
7.85 Units on a scale
Standard Error .12
7.91 Units on a scale
Standard Error .11
7.95 Units on a scale
Standard Error .11
Response to Survey Items Assessing Knowledge of Locally Grown Seasonal Fruits and Vegetables Found at Farmers' Markets in July Using a Yes/no Format.
6-month follow-up
8.17 Units on a scale
Standard Error .30
7.98 Units on a scale
Standard Error .14
8.17 Units on a scale
Standard Error .12
8.05 Units on a scale
Standard Error .12

SECONDARY outcome

Timeframe: Pretest, posttest, and 3- and 6-month follow-up

Food-specific Knowledge Score range: 2-13 Higher scores indicate greater knowledge

Outcome measures

Outcome measures
Measure
WIC Fresh Start Program (FMNP)
n=178 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=172 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
WIC Fresh Start Program (FMNP)
n=193 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=201 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
Response to Survey Items Assessing Food-specific Knowledge Using a True/False Format
Posttest
10.42 Units on a scale
Standard Error .14
9.47 Units on a scale
Standard Error .14
10.31 Units on a scale
Standard Error .13
9.33 Units on a scale
Standard Error .13
Response to Survey Items Assessing Food-specific Knowledge Using a True/False Format
3-month follow-up
9.76 Units on a scale
Standard Error .15
9.40 Units on a scale
Standard Error .16
10.11 Units on a scale
Standard Error .14
9.31 Units on a scale
Standard Error .14
Response to Survey Items Assessing Food-specific Knowledge Using a True/False Format
6-month follow-up
9.83 Units on a scale
Standard Error .17
9.92 Units on a scale
Standard Error .18
10.01 Units on a scale
Standard Error .16
9.44 Units on a scale
Standard Error .15

SECONDARY outcome

Timeframe: Pretest, posttest, and 3- and 6-month follow-up

Farmers' Market-specific Knowledge Score range:0-2 Higher scores indicate greater knowledge

Outcome measures

Outcome measures
Measure
WIC Fresh Start Program (FMNP)
n=178 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=172 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
WIC Fresh Start Program (FMNP)
n=193 Participants
Participants in this arm receive the Fresh Start program and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. WIC Fresh Start Program: The intervention is an online lesson to promote farmers' market FV purchases and consumption. The lesson comprises three modules, each consisting of 1) behavior change content presented through a video segment featuring WIC participants, and 2) an interactive activity to build targeted knowledge, attitudes, and skills.
Existing Online Health Education (FMNP)
n=201 Participants
Participants in this arm receive existing online WIC health education and WIC Farmers' Market Nutrition Program (FMNP) vouchers redeemable at farmers' markets. Existing Online Health Education: Any of seven existing online WIC health education lessons (lessons are available on breastfeeding, being active, fruits and vegetables, calcium, cholesterol, oral health and iron). The lessons consist of an introductory segment presented with online text and graphics. After reading this material, viewers have the option to complete one of four lesson activities. The activities provide opportunities for viewers to read further on the topic and are designed to reinforce key points of the lesson.
Response to Survey Items Assessing Knowledge of Area Farmers' Markets
Posttest
1.37 Units on a scale
Standard Error .08
1.39 Units on a scale
Standard Error .09
1.65 Units on a scale
Standard Error .07
1.51 Units on a scale
Standard Error .08
Response to Survey Items Assessing Knowledge of Area Farmers' Markets
3-month follow-up
1.42 Units on a scale
Standard Error .09
1.51 Units on a scale
Standard Error .10
1.75 Units on a scale
Standard Error .08
1.63 Units on a scale
Standard Error .08
Response to Survey Items Assessing Knowledge of Area Farmers' Markets
6-month follow-up
1.51 Units on a scale
Standard Error .10
1.35 Units on a scale
Standard Error .11
1.69 Units on a scale
Standard Error .09
1.68 Units on a scale
Standard Error .09

Adverse Events

WIC Fresh Start Program

Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths

Existing Online Health Education

Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths

WIC Fresh Start Program (FMNP)

Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths

Existing Online Health Education (FMNP)

Serious events: 0 serious events
Other events: 0 other events
Deaths: 0 deaths

Serious adverse events

Adverse event data not reported

Other adverse events

Adverse event data not reported

Additional Information

Jennifer Di Noia

William Paterson University

Phone: 973.720.3714

Results disclosure agreements

  • Principal investigator is a sponsor employee
  • Publication restrictions are in place